If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Autocare Front Seat ProtectorKenwood kMix Blender BlackGormiti Island of Gorm Playset and DVDYork Diamond 90kg Olympic Rubber ISO-Grip SetDuracell Ultra M3 D Batteries Pack of 2Constellation 22" Navy Ellipse Trolley Case PrintedTomy Aquadraw ClassicJVC Blue Gumy Air Cushion HeadphonesPanasonic DMR-EX769EBK DVD Recorder with 160GB HDDSimplehuman Carrier Bag BinSainsbury's Shaggy Chenille Bath Mat Clover PinkHP 348 Ink CartridgeGunn and Moore Cricket Batting Pads and GlovesOak 4 Tier Shelving UnitTouch 2G Crystal CaseThermos 0.75L Steel FlaskSamsung NC10 10.2-inch Laptop PinkDora The Explorer 3 Wheel StrollerNintendo DS Lite Handheld Console and Mario Kart Bundle ReValue Golf Balls 12 PackBreville VHB024 Hand BlenderVerbatim DVD-R Blank Disks Spindle of 50Sainsbury's 5m Measuring TapeOral B Sonic Power Toothbrush Refills 4 PackAnsty Footstool Classic Floral SageTu Constellation Duvet Set ChocolateDifferent by Design Egyptian Cotton Fitted Sheet WhiteRussell Hobbs Urban 2 Slice ToasterRowlinson Shiplap Workshop 9x18 2 Door Apex ShedKenwood Prospero Compact Stand Mixer
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Ben 10 Alien Creation Chamber
When Ben 10 strapped the mysterious Omnitrix on to his wrist, he discovered an ability to transform himself into any of 10 different aliens, each with a magical superpower that helps him battle evil - both intergalactic and terrestrial... Fans of the cartoon series Ben 10 will delight in creating weird and wonderful new alien species using the Ben 10 Alien Creation Chamber! Place 5 different alien parts inside, twist the dial create never before seen alien hybrids. The set includes 4 alien figures as well

Premier Housewares Can Crusher
This black, stainless steel can crusher is ideal for saving space when recycling. Wall mountable, simply fix your crusher with the screws provided. Place an empty can on the shelf of the can crusher. Using one hand, pull the handle down and then return to the upright position removing the crushed can. Repeat. Rubber grip handle and rust-proof.

Arsenal Football Club Beanbag
An official licensed Arsenal Football Club beanbag decorated with the club's crest. Filled with fire-retardant polystyrene balls for safety and comfort, this soft and squashy beanbag is great for sitting and playing. The removable cover is machine washable. Not suitable for children under 3.

Scooby Doo Hide and Seek
Coo-eee! Where are you, Scooby? Fans of Scooby Doo will adore this Hide and Seek Scooby Doo toy with remote control. Get someone to hide Scooby in another room, then call him on the interactive remote and he'll offer clues to help you find him! Scooby's voice calls through the remote to let you know "You're colder than my nose!" or "You're on the right path!", helped by the blue (cold), amber (warm) and red (hot) lights on the zones of your handset. Requires 7 x AAA batteries

Panasonic TG6411 Black Twin Handset Phone
This set of DECT phones from Panasonic promises excellent speech clarity, boasts sleek looks and features a large 1.8" amber-backlit LCD display with illuminated keypad. Fully charged, talk time is up to an impressive 18 hours, with up to 170 hours on standby. Other features include a 100 name and number phonebook, speakerphone, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling, keypad lock, clock and alarm. Caller ID with caller ID memory and call waiting are available, subj

Masterplug Small Cable Reel 15m
This 15m cable reel is essential when doing DIY or gardening and you need somewhere to plug the drill or lawnmower. Easy to carry with a sturdy inbuilt handle, it has four built-in plug sockets and can be used in temperatures as low as -20°C.

Nintendo DS Lite Handheld Console with Big Brain Academy Red
Quite simply the most popular handheld games console ever. The Nintendo DS Lite is the ultimate travel companion and portable games solution. With its two screen fold-open configuration and a massive array of inventive and interesting games, it appeals to young and old alike. Use the touch screen with your finger or the stylus, or use the classic game pad controls. It also has a microphone, and some games even have voice control. While capable of 3D graphics and 16 channel audio, Nintendo's focus on fun ga

Morphy Richards Latitude Jug Kettle Titanium
This modern looking jug kettle has a coated stainless steel body and chrome trim for a sleek finish. Cool touch handles and a 360 degree cordless base mean this kettle is comfortable for both left and right handed users, while a rapid boil element means you never have to wait long for your cuppa! Quiet boil technology means the noise of the kettle won't cause unwelcome interference, although an optional whistle feature can be selected to let you know when your water has boiled. Blue illumination in the wat

Belkin Leather Sleeve for iPod Nano Black
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin Leather Sleeve for iPod Nano. This sexy black leather sleeve will fit any 4th generation iPod Nano. The clear screen protector lets you navigate menus as easily as ever, while the sleeve's design allows access to the ports and dock connector. The Belkin Leather Sleeve for iPod Nano is made from structured, durable leather and carries a lifetime manufacturer's guarantee.

Sainsbury's Pocket Sprung Memory Mattress
Sainsbury's Pocket Sprung Memory Mattress is a combination of individual pocketed springs and an extra deep layer of heat and pressure sensitive memory foam deliver the ultimate in sleeping comfort. The medium is upholstered in cream damask and knitted fabric, and has handles and air ventilators in the mattress border. This is a 'no-turn' mattress, and please note that the divan base is not included. It is your responsibility to ensure that any products you order will fit into the room or place for which

Postman Pat Post Box Bath time Set
Little fans of Postman Pat and his black and white cat will love bath time now! Getting clean has never been such fun. The Postman Pat Post Box Bath time Set is a handsome red post box that opens up to reveal the clean fun within. The set includes 3 washable crayons in bright, vibrant colours, 2 bits of post to put through the slot and foam letters of the alphabet. The letters stick to the sides of the bath when wet and provide plenty of educational fun - teach your children to recognise the letters and t

Tu Hollowfibre 10.5 tog Duvet
Tu Hollowfibre Duvet is ideal for those with animal fibre allergies. At 10.5 tog this duvet will provide warmth and comfort in cooler temperatures. This duvet is machine washable and can be dried on a low heat in the tumble drier.

Infantino Discovery Elephant
Develop your baby's sensory awareness with this soft elephant packed with fun features for baby to discover and explore like large, soft ears; rattling beads and pop-out surprise. The Elephant's saddle has a variety of bright and bold patterns, different textures, crinkles and a cute teether mouse. Suitable for ages 6 months and up.

White Hydrangea and Pot
Flowers really help to brighten a room and lift spirits but it's not always feasible to keep fresh ones in the home. This artificial hydrangea is a great alternative: a full white bloom complete with stalks and buds for an authentic look that sits neatly in a black ceramic vase. Hand finished, this artificial hydrangea requires no maintenance and would look lovely on a coffee table, mantelpiece or windowsill.

York X202 Cross Trainer
Achieve smooth exercise movements with this cross trainer from York thanks to its longer frame length, elliptical motion and gearing ratio. Its large program profile window has a three-colour display so you can track your progress on-screen. Along with its 22 work out programmes, this cross trainer has the capacity to allow you to create your own that you've personalised to suit your routine. Measuring 142 x 65 x 154cm and in a stylish silver, black and blue design it features body fat analysis technology

PURE Tempus-1S Cherry DAB Radio
This varnished cherrywood veneer portable radio looks great and produces good sound quality from its digital receiver and single speaker. It also includes a great alarm with a range of natural sounds to help you relax. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. A large memory of 30 presets let you quickly jump between many of your favourite radio stations. It has a headphone jack in case you need to listen without disturbi

Disney High School Musical 3 Piece Food Storage Set
Calling all High School Musical fans! Not only can you enjoy your favourite friends on the telly, but you can have them as lunch mates too. This 3 piece food storage set contains large and small snap 'n' shut containers and a snack 'n' sip to-go cup perfect for holding 2 types of drink! These blue containers are watertight and dishwasher-safe, and are made of durable plastic. They feature colourful pictures of the stars of High School Musical as well as fun pop-art designs.

Sainsbury's Towel Lilac
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Mitre Contest Size 5 Netball
This rubber laminate netball is an eye catching white and purple, and at size 5 is tournament size. It inflates using a traditional sports pin.

Sainsbury's 14.4V Cordless Drill
A versatile, more powerful cordless drill from Sainsbury's. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to anti-clockwise rotation. A safety-lock stops the drill/screwdriver from switching on when not desired. Comes with a range of 6 drillbits, and 6 screwdriver attachments. Compatible

Kenilworth Large Scatter Back Sofa Pattern Plum
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Silentnight Superspring Mattress Topper
This superspring topper adds softness and support to your bedtime so aiding a restful nights sleep. Mattress toppers lend high levels of comfort to your bedding while also lengthening the life of your mattress, machine washed regularly they will also keep your bed dust mite free!

Sylvanian Families Village Gift Shop
Mother Rabbit Butterglove runs the Sylvanian Village Gift Shop, where Brother Beagle loves to shop! The set comes with mother Butterglove Rabbit and brother Beagle Dog figures, plus over 35 gift shop accessories including merchandise. Suitable for ages four and up.

Danica Hemstitch White Tablecloth
Dine in style with the Danica Hemstitch Tablecloth in crisp, white cotton. It's a beautiful and elegant cloth for use inside or out. The Danica Hemstitch Tablecloth is 100% cotton and machine washable.

Weight Watchers Body Fat Precision Scales
These scales do it all! They feature a large LCD display and measure in stone, pounds and kilos in 100g increments. If you're after exact numbers, they also measure your BMI. Their maximum weight capacity is 23 stone and they've a 10 person memory. Optional carpet feet for use on soft flooring. Includes a long life battery. 10 year warranty.

Antler Worldwide Plug Adapator
If you're travelling then make sure you pack an adapter so you can use your electrical products wherever you go. This worldwide adapter from Antler can be used in all EEC countries as well as Norway, Russia, Turkey, USA, Australia, Canada, Central America and parts of India. It accepts most 2 and 3 pin plugs and is easily packed in hand luggage.

TomTom XL V2 Carry Case
A specially designed, durable carry-case to protect your widescreen TomTom XL from scuffs and scratches. It is large enough to accommodate the wider TomTom XL and the windscreen mount, leaving no trace in your car, and saving you the hassle of detaching the device from the mount all the time. Comes with a one-year guarantee.

In-Bag Air Freshener
Freshen your house as you vacuum with these clever bag inserts for your vacuum cleaner. Simply slip them inside a new bag before fitting it to your vacuum, and as the air circulates, the air is deodourised and freshened. Never again will you have that strange dusty smell after your weekly vacuum.

Samsung R522 15.6-inch Laptop Black
A high-quality laptop from Samsung with a large, 15.6-inch, high-resolution display with plenty of processing muscle behind it. This is a premium laptop for more advanced applications at home or on the go, featuring black design and blue lighting for a hyper-modern look. The 2.0GHz processor with 4GB of memory will let you run all sorts of programs with no performance problems. The good resolution (1368 x 768) perfect widescreen 16:9 aspect ratio displays movies in their native size. The display is also LE

Tu Corded Duck Egg Throw
Perfect for snuggling up in, this Tu Corded Duck Egg Throw is soft, cosy and fashionable. Made from 85% polyester and 15% nylon, this throw is fully machine washable and can be tumble dried for convenience. Use the throws for extra warmth in bed, as a lap rug while in front of the TV or in a variety of other places.