Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Different by Design 16 Piece Dinnerware Set
Bone china is a lovely material for dinneware. Light yet robust, the superior quality is self-evident. The simplicity of this collection is given a lift with minor ridge detail. Designed by award-winning ceramics designer Simon Stevens, this collection has that special touch that makes it indulgent and luxurious. The set features: Dinner plates x 4, side plates x 4 and cereal bowls x 4. These pieces are both dishwasher and microwave safe.

Autocare Jump Leads 3m
An essential piece of kit for your car, because you never know when you'll need them to get yourself, or someone else out of a jam. These heavy duty cables are rated up to 400A and are suitable for cars with engines up to 3.5L. The colour coded, insulated croc clips insure both your safety, and correct connections every time. The PVC covered wire is extra flexible and heat, oil and acid resistant. The 3m cable is 100% copper. 1 year guarantee.

Sainsbury's Shaggy Chenille Bath Mat Sage Green
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Breville 1kg Deep Fat Fryer White
This deep fat fryer by Breville can be used to cook an array of foods such as chips, fish or battered products. It has a 2L oil capacity and will cook up to 1kg of food perfectly and you can keep an eye on the cooking progress by taking a peep through the handy window in the lid. A ready to cook light indicates when the oil is hot enough to use. The cool walls make it safe to touch, a safety locking lid makes sure the oil stays in the fryer and it also has an auto cut-out system. An external rise and fall

Masterplug European Travel Adaptor
An essential travel adaptor for when travelling in Europe.

Morphy Richards Advanced Electronic Steam Iron
The Morphy Richards Advanced Electronic Steam Iron has a vast array of features to let you get the most out of your laundry with far less fuss than ever before. Morphy Richards's tip technology produces a powerful shot of steam to help you iron the trickiest of items either horizontally or vertically. The anti-scale system prevents the build-up of limescale for great performance that lasts and lasts. The easy view 350ml water tank lets you keep an eye on your water levels while you iron for longer without

Belkin Universal Media Reader Black
Easily download and transfer media from 56 different cards, including SDMicro SD, SmartMedia, CF, M2, Mini SD, MS and MS Duo with this Universal Media Reader. It plugs into your computer or laptop through USB and has upgradeable firmware to ensure that it will support future higher-capacity cards. Includes two USB cables for desktop or travel use.

Pinkey's Keyboard Pink
The Pinkey's Keyboard is a great way for youngsters to learn the basics of creating music. This 49 key electronic piano has multiple functions, demonstration songs, 16 preset tones, 10 rhythms and 8 percussion settings, plus rhythm programming. The keyboard also has a record and playback function, so kids can listen to their playing and monitor their own progress as they gain proficiency. The keyboard can be powered off the mains (lead included) or by batteries (not included).

Thermos Everyday Flask 0.5L
This stainless steel, lightweight flask is vacuum sealed ensuring it won't leak. It also allows for cold items to remain chilled for 24 hours, and hot items to remain heated for 8 hours. It's got a built-in easy to use auto-stopper, and features a cap which doubles as a cup. Comes with a 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is

Panasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera Silver
A thoroughly modern, 10 megapixel compact digital camera from Panasonic. The FS62 weds up to date technology with a fun design. It also has a high quality Leica lens to make sure your photos are as clear as they can be. This version is finished in silver. The camera is easy to use in any of its many modes and is designed to make the best of any photographic opportunity. It also has an intelligent iA mode; simply press the iA button, point, and click. The camera will take care of the rest, and in a fraction

Genoa Chair Leather Chocolate
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provides firm support and stitching detail throughout lends a neat finish. Four wooden feet raise the chair just slightly off the ground, so protecting its underside from damage. The leather on this sofa is corrected and pigmented - see our Furnitu

Ken Hom 27cm Non Stick Carbon Steel Wok
A wok with the seal of approval from one of the most famous Chinese chefs of all time. Whether it be chow mein or stir fried veg, a wok is an essential pan in any kitchen. With a non-stick coating specifically designed for carbon steel woks, cleaning is less stressful and cooking is quick and easy. Suitable for electric, gas, sealed, ceramic, and halogen hobs.

Prolux Small Square Shower Screen
The Prolux Small Square Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with pearl silver effect aluminium fittings. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions. Elegant and functional, the screen will complement any bathroom decor, and at 137.5 x 75cm, it is the perfect size for a

Nursery Rhymes Caterpillar
The Nursery Rhymes Caterpillar is a fun and entertaining bedside buddy for babies and small tots. The soft, brightly-coloured hanging toy with friendly face and head introduces your child to nursery rhymes by day and sings lullabies by night. The caterpillar has 4 interactive buttons and bright pictures representing some of the favourite nursery rhymes featured. The bright, textured buttons activate the rhymes, spoken in an appealing, soothing voice, with fun sound effects and melodies. The phrases, flashi

Salter Razor Electronic Bathroom Scales
Check your weight with the Salter Razor Electronic Bathroom Scales. The sleek design of ultra strong tempered silver glass means it'll always look great in your bathroom and the LCD digital display ensures total accuracy on the readout every time. The display provides exact measurements, accurate to 100g or 0.2lbs, and you can choose whether to be weighed in stones, kilos or pounds. The scale also has carpet feet to ensure accuracy on any surface. The auto zero and auto shut off functions save power on the

BaByliss 10-in-1 Grooming System
Industry leaders BaByliss are the logical choice for precision grooming. The BaByliss 10-in-1 Grooming System is a fantastically convenient grooming kit. The clipper is fully rechargeable for cordless convenience. Its stainless steel blades are durable and precise. The kit includes five interchangeable cutting heads (precision trimmer, body groomer, nose and ear trimmer, detail trimmer and shaving foil), five comb guides, comb, cleaning brush, charging and storage stand, charging adaptor and handy lubrica

Tomy Cinderella Aquadraw
Little people often make a big mess! Which is why Tomy has created this infant-friendly drawing game that allows kids to be as creative as they like without the risk of stray ink, spills or spotting. Simply fill the aqua pen with water and draw directly onto the special mat provided to see pink creations come alive as you draw! As the water slowly dries the pictures will fade away leaving a blank canvas for the next masterpiece! A star roller allows little hands to draw a spray of stars with one easy motio

Brabantia Waste Storage Touch Bin Metallic Grey 30L
Brabantia takes pride in making durable, timeless kitchenware that will look as good in 5-10 years' time as it does today. This 30L Brabantia bin in modern pre-coated metallic grey steel has a soft touch lid for minimal effort and noise when opening and closing. A removable plastic inner cylinder has a handy carry handle to minimise effort when emptying or moving. Ventilation holes on the inner bucket allow excess air to escape when bin liners are being inserted making change-overs as hassle free as possi

Carlton Powerblade 5000 Badminton Racket
This great value full size badminton racket has a modern neon green and graphite grey finish for a professional look. It's suitable for both novice and intermediate players looking to improve their game. Isoframe geometry design increases the length of the middle strings for heightened performance quality. Standard grip size and a head-light design helps to deliver and powerful and accurate play.

New Super Mario Bros for Nintendo DS by Nintendo
The Super Mario brothers explode into action one more time - new monsters, new challenges and new power-ups make this the best Mario game yet. There are eight worlds to travel, each containing ten levels, as well as several Mario mini-games. There's also a wireless multiplayer mode where you and a friend compete to collect as many stars as possible. Suitable for ages 3 and over.

Kenwood Cube Blender and Mill
This smart blender and mill combination has a white cube base giving it a contemporary feel and it will also fit neatly into corners when not in use. Three speeds and a pulse function give you texture options and also mean that crushing biscuits for desserts is as easy as whizzing up soft fruits. A removable filter ensures extra smooth pouring, while the plastic jug and stainless steel blades are dishwasher safe. A milling attachment allows you to grind herbs and pepper. Integrated cord storage, a safet

Ludlow Accent Chair Mocha
Contemporary, curvy, but with a nod to classic designs of the past, the Ludlow accent chair can complement almost any exiting room decor. It's got a sprung seat with a foam cushioning, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift its body well off the floor and reversible rear cushions ensure a long life.

Prestige Country Kitchen Almond Frying Pan 30cm
This 30cm frying pan features a porcelain enamel exterior, which is both durable and easy to clean. It's got a non-stick interior and stylish, soft touch handles for ease of grip, comfort and safety. When it comes to cleaning, just put it through the dishwasher and the pan is also oven safe up to gas mark 4 or 180°C. Not suitable for induction hobs.

Puppy In My Pocket Ski Lodge
The Puppy In My Pocket Ski Lodge Playset includes the Husky family - exclusive to this playset. The pack contains Ski Lodge, 1 Husky Mum, 3 baby figures, table and chair. Suitable for ages 4+.

Thomas Steam Ahead Panel Duvet Set
Perfect for kids who love the hit TV show Thomas and Friends, this duvet and pillowcase set will delight your youngster! Made from 55% cotton and 45% polyester with a 132 thread count, the duvet cover fits a single bed duvet (200x135cm) and comes with a single standard pillowcase. For extra convenience, the set can be machine washed at 40°C and tumble dried.

Louisa Chest
Made from birch and mirrored glass, the Louisa furniture will bring a little 1930s art deco glamour to your home. The Louisa Chest features 4 drawers, 1 shallow and 3 deep and it is delivered fully assembled. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this item, including all access routes. See our Furniture Buying Guide for more details.

Tomy Pop Up Pirate Treasure Island
This fun pirate inspired game from Tomy is suitable for children aged 4 upwards. Six barrels and a selection of gold looking coins are set around pirate infested waters. Players must collect six coins without disturbing the pop-up pirate! The neat box would make this an ideal gift for friends or family. Requires no batteries so it's immediately ready to use time and time again.

LEGO Technic Rally Truck
Get dirty with this tough off-road LEGO Technic Rally Truck! It's got a tilting front suspension system, springing rear suspension, oversized wheels and working front-wheel steering, so it's ready to roar off the road and into the rugged outdoors. Instructions are included to rebuild it into another, completely different muscle truck. The set contains 198 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted

HP 57 Twin-pack
HP colour inkjet cartridges use a combination of PhotoRet technology, colour layering and specially formulated dye-based inks producing amazing colour on a budget. This twin-pack represents great value. Compatible with: DeskJet 450C, 5550 series, 5100 and 5600 series, 5850; OfficeJet 4105, 4110, 4215, 4219, 4255; PSC 1310 series, 5505, 5510, 5515, 5550 series, 6110; PSC 1100, 1200 series, 1210 series, 2100, 2200 series; Copier 410 and PSC 2410, 2510. Hewlett Packard will recycle your used ink cartridges f

Zebco Umbrella and Shelter
When the unpredictable British weather takes a turn for the worse, this Zebco Nylon storm umbrella and shelter provides 2.2 metres of cover. The shelter is supplied with guy ropes and pegs to help it withstand heavy winds and it is height adjustable. It comes with a protective cloth bag for storage.