Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

Norton King Size Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Norton King Size Bed is a 5' contemporary medium sheen silver-coloured bed frame with a grid effect head and footboard. Wooden slats carry the mattress (not included) while two extra legs beneath the bed offer additional support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is final

Sony KDL-37V5500 37" Full HD LCD TV Black
Enjoy stunning picture clarity, colour, depth and definition with this stylishly designed TV. With superb 1920 x 1080 pixel resolution and Bravia Engine 3 picture enhancement technology, this TV brings the HD experience into your living room in all its large-screen glory. Live Colour delivers optimal colour purity, while Advanced Contrast Enhancer gives the deepest blacks in the darkest scenes. One-touch Scene Select enables you to easily change the picture and sound settings to best suit what you're watc

De'Longhi Icona 4 Slice Toaster White
Four variable size slots and 6 heat settings will ensure your toast - from thin slices to big doorsteps - is exactly to your liking. Each pair of slots can be used independently to save energy, while extra deep slots allow for larger slices. A high rise function means even the smallest of slices can be easily removed. A frozen bread setting and reheat function are great for hectic lifestyles, while a mid cycle cancel button means you can pop your toast up at any time.

Verbatim DVD-R Slim Cases Pack of 10
The Verbatim Pack of 10 DVD-R Slim Cases is a pack of DVD-Rs with slim jewel cases. They offer 4.7GB of storage space each and 16x write speeds (check compatibility with your drive manufacturer if your writer is less than 8x speed). Verbatim's AZO" technology assures a higher quality, longer lasting write and superior archival performance. Ideal for backups and sharing media and other files, these are compatible with DVD-R recorders and most DVD players. Limited lifetime warranty.

Tu Diamond Pintuck Cushion Black
Dress your home with this Tu Black Diamond Pintuck cushion. This classic 43 x 43cm cushion feels great against the skin and is deliciously cool, and the diamond pintuck design gives the cushion character and style. The cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Tvonics Eco MDR-250 Set Top Box
If you have an old analogue TV, this fully featured Freeview box is a simple and quick solution. To really experience the increase in quality from digital signals, this set top box will connect to your TV via high quality SCART cables. The box has two SCART outputs, so you can send one to your TV and one to your VCR/DVR. With access to the many Freeview channels, and all basic Freeview functionality such as an eight-day electronic programme guide, parental control, Teletext, and Freeview's range of radio c

iLuv Alarm Clock with Dual iPod Dock iMM173
Featuring two integrated docks, an FM tuner, a large and easy-to-read display, this unique bedside alarm clock lets you choose how you wake up every morning: to the radio or your iPod, while making sure your iPod and iPhone are fully charged for the day. The powerful built-in speakers, with jAura acoustic speaker technology play your music with depth and clarity, and the FM radio has PLL tuning technology and 8 preset stations.

Le Creuset 23cm Cast Iron Oval Casserole Dish Almond
This 23cm, 2.6L oval casserole dish in an almond finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your cookw

Gaiam Walk Fit Pedometer plus Audio CD
If you need extra motivation to get outdoors and get fit, this pedometer is all you'll need. It measures steps taken, distance travelled and calories burned, so you can record a new personal best every day and achieve the body you've dreamed of in no time. It also boasts a clock, panic alarm, flashlight and clothing clip. Included with it is a 45 minute CD by Debbie Rocker featuring a workout and pedometer instructions to take your walking workout to the next level.

Goodmans Portable CD Player/Radio with iPod Dock GPS1881PXI
This sleek portable unit is bang up-to-date when it comes to features, which include FM/MW radio, CD player, iPod dock and remote control. Compact and lightweight, it's ideal for music on the go.

Equilibrium Pebble Weights Set of 9 Chrome
Make weighing ingredients an enjoyable experience with this beautiful Sebastian Conran-designed pebble weight set - note that you'll need a set of balance scales to use these. The nine weights are made from chrome plated zinc and feel cool and smooth sitting comfortably in the palm of your hand. They're engraved with their weight in grams and there's a handy imperial to metric conversion included so make calculating conversions easier. Presented in an oval tin, the pebbles are nestled in grey foam to prote

Christy Amelie Duvet Cover
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Amelie Duvet Cover will turn any bedroom into a real lady's boudoir. The sumptuous look of the layers of the design, with its layers of lace and embroidery, is borne out by the high quality of the materials used - the duvet is made from 200 thread count, 100% cotton percale for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the duvet cover is fully machine washable and can be

Christy Kiro Duvet Cover
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered and appliqued Christy Kiro Duvet Cover will jazz up any style-conscious bedroom. The bold, dramatic look of the stylish floral design is borne out by the high quality of the materials used - the duvet is made from 200 thread count, 100% cotton percale for cloud-soft bed basking, with linen trim. You'd think linen this gorgeous must be dry clean only, but the duvet cover is fully machine washable and can be tumble dried f

Circle of Love My Family
This white ornament by Circle of Love is an artistic interpretation of family love through the representation of an embrace. Interlinked by rounded and tapered arms this porcelain figure is delicate and simple, a perfect reminder of the strength of your family's connections.

Panasonic TG6421 Silver Single Handset Phone
This elegant DECT phone from Panasonic boasts the latest digital technology to give excellent sound clarity and also has a built-in answering machine with up to 20 minutes of recording time. Talk time is up to 18 hours, with 170 hours standby. Other features include a 100 name and number phonebook, speakerphone, ringer LED, incoming call barring, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling (additional handset required), clock and alarm. Caller ID with caller ID memory a

Draper Hammer Drill 500W
This powerful 500W hammer drill mixes ergonomic design with good functionality. More powerful than cordless versions, this draws power from the mains with a 3m cord. It offers variable speed control. It comes with a range of useful features, such as a reverse function, a bit holder inside the second handle (also adding stability), and a variable depth rod so make sure all your hole is just the right depth. Being a more powerful drill, this one needs a chuck key to tighten bits into it. The second handle ha

Philips AT&T Williams Rotary Shaver
The special edition Philips AT&T Williams Rotary Shaver has been designed in close cooperation with AT&T Williams. The precision cutting system has ultra-thin shaving heads with slots to shave long hairs and holes to shave even the shortest stubble, while the reflex action system adjusts to every curve of your face and neck. The comfort shaving heads remain in close, smooth contact with your skin for a fast and efficient shave and the hair collecting chamber leaves no mess behind. Charge it for just 1 hour

D and T Brushed Steel 2 Gang Light Switch
Improving your electricals? Fancy bringing a metallic touch to your home? This two-gang light switch from D&T is just the thing. In stylish brushed steel, it's a really attractive alternative to the more familiar white plastic light switch.

Tu Stainless Steel Cabinet with Mirror Door Square
This robust stainless steel bathroom cabinet reflects everything in its path with a reflective mirror casing. Its magnetic locking mechanism makes sure all your smellies stay in their rightful place, rather than across your bathroom floor. Easy to clean with just a damp cloth, this cabinet measures 30 x 30cm and has a depth of 15cm.

York Diamond Narrow Stance Bench
York's new diamond series of weight benches combines cutting edge design features with dynamic, energetic styling that will fit in perfectly in a modern, well-appointed home gym. This narrow stance barbell bench has a range of useful features to make it more flexible and to make your workout less hassle. Featuring high-strength steel uprights, with variable height weight catchers. It can be set to a wide range of angles, from decline, to flat, to full incline, with many angles in between to target the musc

Oral B Vitality Sonic and Timer Toothbrush
The Oral-B Vitality Sonic toothbrush uses sonic technology to drive bristles nearly 20,000 times per minute. Vitality Sonic reduces plaque effectively and removes surface stains to naturally whiten teeth. With an integrated timer, it will tell you when you've brushed for the dentist recommended two minutes.

Philips 12W ES Energy Saver Light Bulb
This small, 12W energy saving lightbulb outputs the equivalent of a 60W incandescent bulb, but saves you energy. The soft light from the spiral shaped bulb will add beautiful atmosphere to any situation. It is an Edison Screw (ES) type. It saves you up to 80% on your energy costs, and will last for up to 8 years. This Philips product offers instant-on technology which gives you the full light from the moment you hit the switch - as opposed to some energy saving bulbs which take time to 'warm up.' This bul

Gallery Cambridge Mantle Mirror Gold
The Cambridge features a solid wood ornate frame with a gold painted finish that has been aged for an antique look and feel. Can be hung portrait or landscape and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Red Faction Guerrilla for PS3 by THQ
Red Faction Guerrilla takes place in the year 2120, fifty years after the original game. This time you're fighting against your erstwhile allies, the Earth Defence Force (EDF). The challenge is immense... can you meet it? There's no limit to the amount of destruction you can wreak on a building to meet your ends - blast holes in a wall and use your improvised 'entrance' as a means to attack, or simply demolish the entire block with an enemy platoon inside it. Throughout the game, your actions will affect

Tower 5.5 Litre Aluminium Pressure Cooker
Hectic lifestyles mean we don't always have as much time to spend cooking as we'd like. Pressure cookers can really help out in the kitchen, taking only a third of the time to cook your favourite dishes. This medium capacity pressure cooker has an easy open and close lid that locks automatically for your safety and a helpful 'pressure ready' indicator so you can tell at a glance when the correct pressure has been reached. A non-stick interior keeps cleaning time and effort to a minimum while an aluminium ba

Rowlinson 6x4 Metal Shed Pent Roof
This handsome steel shed, provides an attractive and compact storage space in any garden and requires no periodic treatment. Features include a lockable sliding double door (padlock not included), rust proofing and fire, rot and rodent resistance. This low maintenance shed requires 2 people for assembly, comes with a full set of care instructions and is guaranteed for 10 years against perforation from rust. Floor not included. This product is not available to customers in Northern Ireland.

Bristan Victorian Bath Tap
Made from durable brass with a handsome chrome finish, the Bristan Victorian Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a lift to operate. Bristan Victorian Bath Taps carry a 5 year guarantee and work well with most designs in the exc

Hanson Alteo Family Health Check Scales
These scales by Hanson have a number of features including one that can be used to calculate the overall body fat of anyone weighing up to 150kg. Turned on with a simple touch of your foot these easy to use scales will display your weight in stones, pounds or kilograms and can calculate if you are a healthy weight for your age and height. A memory capacity allows multiple users to log their personal details meaning that the scales can display your results history at the click of a button. A digital LCD di

Dora the Explorer Bubble Blowing Machine
Bubbles can look really magical, with this motorised bubble machine from Dora the Explorer a continuous stream can will be blown creating a beautiful shower or harmless tiny bubbles. A wand is included so you can blow bubbles along with Dora. Bubble liquid is included and can be easily refilled. Requires two C batteries. Suitable for children over 3 years.

Electrolux Pet Lover Bagged Upright Vacuum Cleaner 1700W
This Electrolux Pet Lover Upright Vacuum Cleaner is great for people with pets as a turbo nozzle agitates deep into fibres to remove even the most stubborn of pet hairs, this is designed to be used on horizontal and vertical surfaces so curtains, floors and furniture can all be tackled! A HEPA filter is fitted for the highest efficiency clean, catching even the smallest of bacteria and dust particles for a fresh and thorough clean, which is a real bonus for allergy sufferers. The synthetic dust bag used to