Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Le Creuset Rectangular Baking Dish Granite 32cmTu Butterfly CushionOdyssey Tumble Twist Bath Mat BlackProlux Large Oval Shower ScreenSquare Planter with TrellisApple iPod Nano 8GB YellowBaByliss You CurlBinatone Style 1210 Single TelephoneBelkin Tune cast II FM TransmitterAura WardrobeS&C Three-tier Stand with Storage Units for up to 50-iDraper 13 Piece Flat Wood-Bit SetDuracell Ultra M3 D Batteries Pack of 2Tu Chloe Duvet Set LilacSamsung LE32B350 32" HD Ready Digital LCD TV BlackCarmen Girls StraightenerTu Faux Silk Curtains BlackDuracell Mini Charger ColourPeppa Pig Step 'n' Learn PlaymatLe Creuset Rectangular Baking Dish Blue 32cmTu Faux Leather Tablemat and Coaster Chocolate 4 PackChelsea Football Club Single Duvet SetHP 364 Cyan Ink CartridgeHP 300 Black Ink CartridgeTerminator Voice ChangerDifferent by Design Hard Anodised 25cm Frying PanTu Constellation Cushion ChocolateYamaha PSRE413 Portable Electronic KeyboardTu Pillowcase Non-iron Pair RedCello 22" HD Ready Digital TV/DVD Combo Black C2273F
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Infantino Shop and Play Funny Farmer Shopping Trolly Activity Centre
Infantino Shop and Play Funny Farmer Shopping Trolly Activity Centre is a multi-purpose shopping trolly cover, activity centre and play mat! Designed to keep your child safe from the germs that lurk on shopping trolleys by transforming them into clean, comfortable and entertaining activity centres, it's machine washable and comes with a detachable cushion, removable waist strap, removable toys, storage pockets and protective flaps to keep baby's sensitive skin safe. It can also be used at home as a play m

Nicky Clarke 2000W Frizz Control Hair Dryer with Diffuser
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Control frizz and style gorgeous curls and waves with the Nicky Clarke 2000W Frizz Control Dryer. This 2000-watt high-power hairdryer uses ionic technology to help care for your hair, and features a turbo button for extra fast drying. Its variable three heat and two speed settings suit a range of hair types, while the cool shot button will set your style in place. The salon styl

PURE Chronos II DAB Alarm Clock Radio
If you like to wake to your favourite radio station, you should definitely consider this product from Digital Audio Broadcast (DAB) experts, PURE. The product has been designed with functionality and the environment in mind, and looks great with its thoroughly modern, brushed aluminium facia. It works as a multi-function alarm clock with a sleep timer. A range of settings gives different wake-up times for weekends and weekdays, with different sounds for different alarms (DAB radio, FM Radio, or a simple to

Vidal Sassoon 2000W Silky Performance Dryer
Create confident styles with Vidal Sassoon's powerful 2000W Silky Performance Dryer. Multiple heat and speed settings work with the air concentrator nozzle to give flexible styling and a precision touch. An ergonomic handle ensures comfort, while a removable end-cap and hang-up loop make it the perfect travelling companion.

White Hogarth Design Cabinet
This White Hogarth Design Cabinet is an attractive, multi-purpose, free standing storage cabinet for your bathroom. Made from white painted reclaimed MDF, it's a single door cupboard with a useful shelf. Inside the cabinet is an extra, adjustable shelf, making a total of 4 storage surfaces. The White Hogarth Design Cabinet requires some self assembly, fits in a corner and is easy to clean.

Brabantia 50L Stainless Steel Laundry Bin White/Matt
At 50L this large laundry bin is big enough to store the whole families washing until it's ready for the machine. With an attractive matt white steel barrel the perforated base provides ventilation keeping the contents aired and the removable cotton liner makes it easy to lift out and carry the washing to the machine. The plastic base prevents slipping and scraping and the removable lid makes for easy access and gives the bin a compact look. It comes with a 10 year guarantee.

Maxell Crystal Budz Headphones Black
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut black Swarovski crystals that subtly shine. These in-ear headphones deliver the frequency range and response found in full size headphones, all while isolating you from external noise.

De'Longhi Stainless Steel 4 Slice toaster Steel Cream
If you like toast, or have a large family, the De'Longhi four slice toaster is just what you need. Each pair of slots can be used independently to save energy and they're extra deep to allow for larger slices and crumpets. A high rise function means even the smallest of slices can be easily removed and there's a dial to set the level of browning, plus a defrost and reheat button. A cancel button stops the machine mid cycle should you realise that your toast is brown enough.

Fogarty Silk Soft Microfibre Pillows, Pair
Fogarty's Soft & Light Microfibre pillows contain a soft, light and voluminous filling that gives a feel similar to feathers that is ideal for allergy sufferers who may be affected by animal fibre fillings. This pillow can be machine washed and tumble dried.

Wireless Cable/DSL Router
With a Wireless G Router as the central connection point for your network, your computers can share files, printers, hard drives and - via a DSL modem - broadband access to the internet. With installed security, the router protects your connected computers from unwanted intruders. You can add up to 32 computers to your network with additional desktop and notebook adapters.

Morphy Richards Essentials Jug Kettle Stainless Steel
A smart stainless steel kettle to add a touch of modernity to any kitchen. Cool touch handles and a 360 degree cordless base mean this kettle is comfortable for both left and right handed users. A rapid boil element means you never have to wait long for your much needed cup of tea! Blue illumination in the water gauge gives it a modern edge and means you can easily see at a glance if you have enough water for your cuppa. Easy to clean and descale owing to the concealed element, this kettle also has a remov

Thermos Food Flask 0.5L
This stainless steel vacuum insulated flask features a wide mouth which allows you to eat directly from the flask. Keeps hot for up to 5 hours and cold for 24 hours. 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is perfect to take camping or to a more urban jungle - work.

Minky Automatic Airer
The Minky Automatic Airer is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It unfolds from flat to fully extended in a single, simple move. It has castors for easy mobility, plenty of hanging space and is equipped with a mesh shelf for "dry flat" items like delicate wool jerseys. The Minky Automatic offers a whopping 20m of total drying space, yet folds flat for easy storage behind a door, in a cupboard or under a bed.

Tu Emily Duvet Set Aubergine
Embellished with floral appliqués and embroidery, the Emily duvet set adds a touch of feminine style to any bedroom. The satiny texture of the duvet cover feels soft, while the underside polycotton mix is both cosy and hard wearing. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the king

Nintendo Wii Classic Controller
This controller for the Nintendo Wii recreates the classic Nintendo controllers of old. If you've been a Nintendo fan for many years and prefer this layout for non-motion controlled games, it's perfect. It comes with a one year guarantee.

Equilibrium Pebble Weights Set of 9 Chrome
Make weighing ingredients an enjoyable experience with this beautiful Sebastian Conran-designed pebble weight set - note that you'll need a set of balance scales to use these. The nine weights are made from chrome plated zinc and feel cool and smooth sitting comfortably in the palm of your hand. They're engraved with their weight in grams and there's a handy imperial to metric conversion included so make calculating conversions easier. Presented in an oval tin, the pebbles are nestled in grey foam to prote

Numatic Henry, Phoenix, Kerstar and Truvox Bags
Replacement vacuum cleaner bags for a range of Numatic, Phoenix, Kerstar, or Truvox vacuum cleaners. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 5 bags. These bags are suitable for the following Numatic cleaners: Henry, Henry Plus, Henry Turbocare, James, Basil, David, Nuvac, and Rucksack. These bags are also compatible with these Phoenix cleaners: 202, Vaclensa Proclean, Dej

Genoa Chair Mink Bruno
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish. Four wooden feet raise the chair just slightly off the ground, so protecting its underside from damage. All the cushions are reversible to extend their life and the entire so

HP 27 Black Ink Cartridge
The HP 27 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 27 ink cartridge - HP Deskjet 3320/3325/3420/3425 series, HP Deskjet 3520/3535/3550/3745, HP Deskjet 3645/3647/3650/3845, HP Deskjet 5650/5652/5655, HP Deskjet 5850, HP Officejet 4212/4215/4219/4252/4255, HP Officejet 4315/4355, HP Officejet 5605/5607/5610/5615, HP Officejet 6110, HP PSC 1210/1213/1215/1217/1219, HP PSC 1311/1312/1315/1315s/1317. It is suitable for use with photo paper. Hewlett Packard will recycl

Canon Ixus 95IS 10 Megapixel Digital Camera Blue
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. These are the compact cameras of the compact world. This entry-level IXUS camera has a slightly retro square design and a range of fun colours, this one sporting a breezy blue. This camera has a range of great technology, from its high resolution 10 megapixel sensor, a 3x zoom (35mm to 105mm equivalent) and its image stabilising technology that keep t

Smart Globe
Use the Smart Pen to select any country around the globe then learn about its population, time zones, history, currency and people. Each country has 30 fun activities to help you learn facts and news from around the world from flags to weather disasters. Connecting to the SmartGlobe internet server will update your system with age appropriate information so this SmartGlobe will never go out of date. Three age settings are available so children as young as 5 can happily use this globe. A wireless smartpen

Draper Expert 3.6v Cordless Screwdriver Set
This cordless screwdriver from Draper's Expert range is made with the best quality in mind. Featuring reversible rotation, and 12 different torque settings for different materials, this is a versatile portable screwdriver. It uses a integral Ni-Cd rechargeable battery to power it and has twin LEDs to light the area you're working on, for extra precision. It comes bundled with a range of useful accessories, such as 1/4inch insert bits, 1/4inch sockets, socket holders and adapters, and useful carry case. Co

Sainsbury's Tufted Pedestal Mat White
Pure cotton, this 48cm x 50cm pedestal mat is a nice addition to any bathroom. Easy to wash, neutral in design and extremely soft, it has raised cotton tufts making for a striped design that is visual appealing. Matching bath mat available. Machine washable at 40ºC.

Croydex Frosted Saturn Cabinet
This ultra slim unit combines an oval white-framed mirror that conceals a functional double shelved cabinet underneath. It's made from sustainably sourced wood with a white finish for a sleek clean look. This cabinet is ideal for hanging over a sink to store your toothbrushes, beauty products and medicines.

Minster Accent Chair Alaska Leather Chocolate
The Minster accent chair is one of those rare pieces of furniture that could go in a living room, bedroom, study or even a hall or landing if you've got the space. UK-made and designed to look good in any of these settings, it's got a sprung seat and foam-filled bottom and rear cushions that are upholstered in luxuriantly soft touch vintage leather, so comfort is assured.

Sainsbury's Gel Saddle Cover
A comfortable add-on to your regular saddle that spreads out your weight and rounds out edges, reducing chaffing and soreness. A flexible gel provides support where it's needed, and comfort where you want it. A nice low-friction lycra material insures this new comfort doesn't impede your pedalling. Discrete and black and suitable for any regular sized bike.

Handwraps and Booklet
Protect your hands from injuries and keep your wrist aligned to withstand the impact of a punch with these handwraps from York. Each boxing handstrap is 2.5 metres long and 50mm wide. The red material is made from herring bone-weaved cotton and has wrist fixings. A booklet is included.

Verbatim Black 320GB USB Portable Hard Drive
The Verbatim 320GB USB Portable Hard Drive is a high capacity portable hard drive in a small, highly portable package. These drives come in different colours to match a colour conscious user. This is a slick, glossy black with a tapered design to make it a stylish addition to your desktop. This small drive has a large 320GB of storage space, and doesn't require any external power cables. Simply plug it into a USB slot, and it will show up as an external hard drive on your computer. Easy to use, and very co

BT Graphite 1500 Twin Handset Phone
This smart twin-handset combines function and flexibility while handling all your phone needs. It has a built-in answering machine that allows 12 minutes' recording time, a 50 name and number directory and redial (up to 10 numbers). You can choose from 5 different ringtones each for base and handset. Fully charged, each handset allows up to 10 hours' talk time and 100 hours' standby, while the range is up to 50m indoors and 300m outdoors, giving you both the time and the room to roam. Other useful featur

Body Sculpture Pilates Deluxe Set
With a focus on breathing, muscle tone, body control and wellbeing, Pilates is the complete mind and body workout - and this set has all you need to build strength and stamina. It contains a power band, two 900g toning balls and a 26" gym ball with hand pump.