Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

Zoggs Roll Up Armbands
These bright orange armbands can be inflated then easily and comfortably rolled up a child's arm, eliminating the fiddly task of inflating them while they are being worn. They also feature dual air chambers, so even if there is a leak, the rollup will remain inflated. Suitable for ages 1-6.

Remington Compact Diffuser 2000W Hair Dryer
The Remington Compact Diffuser 2000W Hair Dryer may be small, but don't let that fool you. This compact dryer packs 2000W of pure drying power! The dryer features a diffuser attachment for drying curls and to add volume and body, a slim concentrator nozzle for precision drying and styling, three heat and two speed settings and a cool shot function to set your style in place. For easy cleaning, the dryer has a removable air filter and rear grille. The 1.8m swivel cable makes it easy to wield freely and the

Morphy Richards Latitude Jug Kettle Titanium
This modern looking jug kettle has a coated stainless steel body and chrome trim for a sleek finish. Cool touch handles and a 360 degree cordless base mean this kettle is comfortable for both left and right handed users, while a rapid boil element means you never have to wait long for your cuppa! Quiet boil technology means the noise of the kettle won't cause unwelcome interference, although an optional whistle feature can be selected to let you know when your water has boiled. Blue illumination in the wat

Epson T0713 Magenta Ink Cartridge
The Epson T0713 Magenta Ink Cartridge is compatible with any Epson printer that takes an Epson T0713 ink cartridge - EPSON Stylus D78/DX4000 series/DX5000 series/DX6000 series/DX7000F, EPSON Stylus D92/DX4400 series, EPSON Stylus D120/DX7400 series/DX8400 series/DX9400F series, EPSON Stylus S20/SX100 series, EPSON Stylus SX200 series/SX400 series, EPSON Stylus SX600FW, EPSON Stylus Office BX300F and EPSON Stylus Office B40W/BX600FW. It is suitable for use with photo paper. Epson will collect your used ink

Nescafe Krups Dolce Gusto Cream
It's possible to enjoy the smell and taste of freshly brewed coffee in the comfort of your own home with this Nescafe Krups Dolce Gusto in stylish cream. Simply insert pods of Nescafe ground coffee and high pressure water and steam forced by a pump will extract rich flavour to bring you your favourite coffee. Whether you enjoy cafe latte, cappuccino, macchiato, mocha, chococcino or espresso, you'll be sipping in seconds. Nescafe knows how urgently you'll want to enjoy your coffee machine so it has include

Bosch TDA4622GB Steam Iron
This Bosch 2200W Steam Iron has every feature you need to produce smart looking clothes. It's finished in an eye catching blueberry colour, and boasts a steam jet delivering up to 90g of steam per minute and a variable steam selector, as well as an anti-drip valve on the generous 300ml water tank. To make filling easier, it comes with a water beaker that will eradicate spillage. The soleplate is treated to help the iron glide over your clothes, and it will stay that way for ages thanks to the scratch proof

Draper Hammer Drill 500W
This powerful 500W hammer drill mixes ergonomic design with good functionality. More powerful than cordless versions, this draws power from the mains with a 3m cord. It offers variable speed control. It comes with a range of useful features, such as a reverse function, a bit holder inside the second handle (also adding stability), and a variable depth rod so make sure all your hole is just the right depth. Being a more powerful drill, this one needs a chuck key to tighten bits into it. The second handle ha

Scafell Rock 45L + 10L Rucksack
For a large rucksack packed to the brim with technical features, this 45 + 10L streamline bag from Gelert is the perfect choice. Versatile for all occasions, it has so many features that you're sure to find it a must have piece of equipment for camping, walking or trekking. An adjustable air design helps keep your back cool when wearing the rucksack and padded shaped shoulder straps will help keep you comfortable even when carrying the maximum weight. Thanks to a chest strap and padded waist belt with lumb

Samsung U5 4GB MP3 Player Black
This cute little MP3 player from Samsung is the perfect companion for the active person. It's small, and simply connects to your PC via the integrated USB plug. It's perfect for any active activity where a larger MP3 player may bounce around and become distracting. Available in a range of colours, this is the black version. It has a small OLED screen to view song titles or artist names - the OLED gives a great range of viewing angles. The little screen will even display album artwork. A fitness function le

Sainsbury's Lexmark 16, 26, 17 and 27 Black and Colour Ink Cartridge Multipack
The Sainsbury's Lexmark 16, 26, 17 and 27 Black and Colour Ink Cartridge Multipack contains 1 black and 1 colour ink cartridge, compatible with any Lexmark printer that takes either a Lexmark 16, 26, 17 or 27 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not on

Circle of Love Infinite Love
A porcelain sculpture of a man and woman clinched in a hold akin to being carried over the threshold. Designed by Circle of Love to be an artistic representation of love and intimacy between a man and woman, this ornament would make an attractive decoration in the home and includes a base on which this figurine will securely fix.

Tu Cupcake Bone China Mug 6 Pack
A set of mugs adorned with pastel-coloured cupcakes. Suitable for everyday use, these bone china mugs are both dishwasher and microwave safe.

Hoover 2300W PurePower Pets Bagged HEPA Cylinder Vacuum Cleaner
The Hoover PurePower Pets Bagged Cylinder Vacuum Cleaner with HEPA filtration is a powerful yet compact vacuum cleaner for around the home. The 2300W motor provides 420 air watts of variable suction for a variety of household jobs. The vacuum's capacity is 3.5 litres, and a "full" indicator allows you to assess the bag's remaining capacity at a glance, while the washable HEPA filtration system, combined with Bactizero treatment on the exhaust filter, helps remove allergens from carpets and upholstery.

Kenwood Smoothie 2 Go
This smoothie maker by Kenwood is great for hectic lifestyles and with two travel mugs included you can whiz up your fruit, flip the jug off its stand, replace the blades with a drink lid and dash! Two different speed settings are available for different smoothie textures. A stand in silver and transparent jug create a neat and contemporary look. A measure gauge helps with exact amounts and gives you the option to mix cocktails! Kenwood has even included a handy recipe card to inspire you with blending pos

BSA Dakota 24" Dual Suspension Boys
Sporty boys of eight years and above can spread their wheels with the advanced 18-speed Dakota blue mountain bike. Not quite suitable for absolute beginners, confident cyclists will enjoy the step up in gears and 24" wheels - just don't expect to be able to keep up!

Philips Naturally Whiter Toothbrush
The white and lime Philips Naturally Whiter spins at 15000 oscillations per minute, cleaning every nook and cranny in and between your teeth to ensure your mouth is as healthy as can be. The Sonicare will provide up to a week's brushing from a single 16 hour charge of its rechargeable batteries. Simple place it on its base and it re-powers. Pressure control stops you damaging your teeth if you press too hard. You can even store two extra brush heads in the brush. Sold with a two year guarantee.

Tu Silver Plated Frame 8x10"
This beautiful, elegant and simple photo frame is plated in beautiful, shining silver. The faux suede backing with its own stand and white mount will ensure that your photographs are well-protected and stylishly displayed. Whether placed on mantle, table, piano, desk or bedside, this silver plated frame adds a touch of class to any room.

SanDisk 2GB SD Card
With the space for 2GB of data, you can be safe in the knowledge that this card will have the capacity for all the holiday photos of even the most proficient amateur photographer. Ideal for slotting into your digital camera, whether you're travelling to Phuket or Putney, no matter the special occasion, you would be hard pressed to fill this card. With the ability to stay intact even after a 10-foot drop, Secure Digital cards don't come much more secure - just don't drop it when it's inside your camera!

Sainsbury's Basics Large Ivory Pillar Candle 3 Pack
These paraffin, ivory coloured, odourless candles have a burn time of approximately 70 hours each. Warning: Never leave a burning candle unattended.

Ansty Footstool Classic Floral Red
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect

Morphy Richards Mr Cappuccino Filter/Espresso Combi
Wake up and smell the Morphy Richards Mr Cappuccino Filter/Espresso Combi! If you like a range of different coffee types, this is the perfect coffee machine for you. With capacity for 10 cups of filter coffee or six of espresso, the Mr Cappuccino Filter/Espresso Combi makes not just filter coffee, but espresso and many other varieties - cappuccino, latte, mocha, macchiato - thanks to the combined filter, four bar pressure espresso maker and improved milk frother (that whips up delicious foam in only 30 sec

Power Rangers Deluxe Jungle Pride Megazord
If they are to defeat the evil powers of Dai Shi, the Power Rangers must reach within themselves and learn to work as a team, combining their animal spirits. Once they have made contact with their animal spirits, Casey becomes the Red Ranger (Tiger), Theo morphs into the Blue Ranger (Jaguar) and Lily transforms into the Yellow Ranger (Cheetah). Fans of the Power Rangers will love the Power Rangers Deluxe Jungle Pride Megazord - the combination of the 3 fierce Jungle Cat Zords. Play with them separately, or

Russell Hobbs 20L Stainless Steel Digital Microwave
This large stainless steel microwave is packed with useful features. This model offers 800W of power, has a full digital timer which doubles as a useful 24 hour clock, and the microwave has 5 different power levels. The oven also has 8 auto cook programmes, making many dishes simple and easy to cook. A weight-defrost feature gives you accurate, quick defrosting, while a child-safety lock keeps young children safe.

Apple iPod Nano 16GB Yellow
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its most popular flash memory player. With a huge 16GB of space - enough for up to 4,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' fu

Philips Jug Kettle Stainless Steel
Help save the environment and your bills by using this stainless steel, energy-saving kettle by Philips. With its cup-gauge water level indicator you can avoid boiling more water than you need which will save energy. A double-action water filter makes for cleaner water and a cleaner kettle, as a scale collector attracts scale from the water and the filter stops the remaining particles from being poured into your drink. Cordless and safe to use, this silver 1.7L kettle has an automatic shut-off feature, do

Oral B Sensitive Brush Heads 2 Pack
These Oral B Extra Soft Power Brush Heads come in a pack of 2 and can be used to replace the brush heads on Oral B electric toothbrushes. The colouring on the bristles will fade with use, indicating when you need to replace your head. Dentists recommend changing your toothbrush head every 3 months.

Sony Ericsson Pay As You Go K770I Vodafone
The K770i is a good all-round pay-as-you-go package with a slim and lightweight form. Fully charged, it gives up to 10 hours talk time and up to 400 on standby and has 16MB of internal memory, which can be increased to 2GB with an external memory card. That extra memory will come in handy for storing pictures and music, as the K770i is an excellent camera and music phone. The 3.2 megapixel video camera uses Cyber-shot technology and features autofocus, digital zoom, photo-editing and PictBridge (for printi

Hot Wheels Rev It Up Tri Scooter
This Hot Wheels 3 wheeled scooter makes realistic revving engine sounds and has an active rev counter. The colourful graphics will appeal to kids who love Hot Wheels and motors of all kinds. The scooter's three wheels provide extra stability, while the printed anti-slip footplate adds further to the scooter's overall safety. The adjustable handlebars are equipped with revving handgrips. Some assembly is required. Suitable for ages 3+.

Philips DVD Player DVP3310/05
Less is definitely more with this slim great-value DVD player that keeps things simple yet effective. It supports practically any disc and file format - including digital photos and MP3 - with absolutely no compromise on picture and sound quality. Progressive Scan and 108MHz/12-bit video processing render sharp, natural images and Screen Fit gives you optimal viewing every time. 192kHz/24-bit audio DAC means that audio quality matches up to the picture, and there are outputs for analogue and digital audio.

Sony CD-R Blank Disks 100 Pack
A pack of 100 writable CDs suitable for backing up data and making music CDs, with the space for 700MB of data or 80 minutes of music. Writable CDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in CD-R/RW compatible devices, including modern computer CD drives.