If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the brand new Sainsburys Online Store you'll find everything that you'd find in your local Sainsburys plus much else besides, including the Sainsburys Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsburys online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsburys you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Brabantia 50L Laundry Bin Wood/Stainless SteelMario Kart for Nintendo DS by NintendoJamie Oliver Denim Oven GloveRing Powering Battery Charger 12Amp 6V to 12VApple iPod Shuffle 1GB PinkOlympus Mju 5000 12 Megapixel Midnight Black Digital CamerHP 339 Black Ink CartridgeCarlton Badminton SetSainsbury's 8 Function Cycle ComputerOral B Dual Clean Brush Head 2 PackHot Wheels Junior LaptopTu Contrast Faux Silk/Velvet Eyelet Curtains Cream/BlackVeet Rechargeable EpilatorDuracell Plus 2016 BatteryWooden Frame and Rattan Storage Cupboard WhiteZoggs Swim Sure VestTu Wood Double Mirrored Door Cabinet WhiteBreville 2 Slice Toaster Stainless SteelLille Accent Chair Fabric Classic Floral SageDuracell Mobile Charger with Car AdapterBody Sculpture Power TrainerIn the Night Garden Igglepiggle Tri ScooterJungle In My Pocket Monkey Hang-OutInfantino Barn Shape SorterDyson DC23 Allergy Bagless CylinderFuji Finepix Z33WP 10-Megapixel 3x Zoom Waterproof DigitalPhilips Nivea Replacement Shaving UnitVacu Vin Champagne SaverPanasonic SD-254WXC BreadmakerKlip It Multi Colour Storage Containers Set of 3
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Monopoly Here and Now World Edition
Today, Monopoly is the best selling board game in the world, sold in 103 countries and produced in 37 languages. After over 70 years, the first ever global Monopoly, featuring the greatest cities from around the world (as voted online by the public), is now available. Parker Brothers' Monopoly Here and Now World Edition features electronic banking, a randomly selected 6 of 24 possible custom play pieces, globally representative houses and hotels, renewable energy utilities and all new transportation space

Peppa Pig Tube of Collectables
Fans of the hit children's television show Peppa Pig will love this Peppa Pig Tube of Collectables! These collectable mini figures come in 2 different varieties: you'll get Peppa and George dressed either in their usual outfits with their bicycles, all ready to go cycling, or in their scouting outfits for a camping trip, complete with a campfire to cook their food on! Suitable for kids aged 3+.

Sainsbury's Towel Navy
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Ben 10 Fleece Throw
Children can be hard to keep up with, one minute they're full of beans and the next wanting to snuggle down. This fun throw featuring Ben 10 from the popular cartoon of the same name is a great accompaniment to rest and play. Made of soft, warm fleece this throw can be used as a cosy blanket for extra warmth while watching television or reading, or as a fun and comfortable floor throw on which kids can play comfortably. Machine washable, children's accidental spills and spoils can be easily cleaned up.

Mitre Five-a-side Training Set
A great set for starting a five-a-side game. Whether it's serious or casual, this set contains everything you need to start, apart from a group of mates. The set contains a size 5 Mitre football, five Mitre bibs to identify your team, 4 cones to mark out the playing area or goals, a pump and needle to keep your ball well pumped up, and a gym bag to keep it all in. A great starter kit.

Belkin Home/Office Laptop Power Adapter
When on the move, it can be a hassle to carry multiple power adapters to charge all the electronic gizmos that the modern moving communicator requires to stay in touch with the modern world. With 12 tips included, you can charge your laptop, iPod, Blackberry or almost any other piece of mobile equipment all from one handy power adapter. Please note: due to specific patents and electrical requirements, tips for Apple laptops are not included.

Ludlow Large Sofa Natural
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow large two seater sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life.

Fogarty Superwash Goose Feather & Down Mattress Topper
Mattress toppers extend the life of a mattress and make beds more warm and comfortable. Fogarty's Goose Feather and Down Mattress Topper contains a mixture of new white goose and duck down for ultimate comfort and warmth. Fire retardant and with a 100% cotton cover, this mattress topper is machine washable at 60ºC which kills live dust mites.

Meccano Multi Models IR Motor Set
Growing kids have broad imaginations and even bigger ideas! Let your aspiring mechanical engineer's creativity run rampant with the Meccano Multi Models IR Motor Set. The set contains 300 metal parts, from which kids can build eight different models, each of them remote controlled by infra red. Also included are tools, assembly instructions, an electric motor which runs on 4 x AA batteries and a transmitter requiring 3 x LR44 (included). Ever since its early beginnings in a Liverpool workshop in 1898, whe

Suit Covers 10 Pack
Whether your suit only comes out for a special occasion or you're travelling and want to keep your clothes clean, these useful suit covers - with space for a coat hanger - are essential for anyone wanting to keep their clothes looking their best.

Panasonic TG8421 Black Twin Handset Phone
These elegant phones are the top of Panasonic's digital cordless range and certainly look and act the part. Boasting a sleek black design, they will fit into even the most sophisticated environments, so they're ideal for home or office. Fully charged, they allow up to 15 hours' talk time and 250 hours' standby time, and have a 2" colour LCD display screens. Caller ID with caller ID memory, call waiting and text messaging capability are available, subject to your line subscription. With 40 minutes recordin

Mr Men Little Miss Sunshine
Bring a bit of sunshine to your life with this soft and velvety Little Miss Sunshine. Squeeze her and watch her light up and play musical tunes. Requires 4 x AA batteries, which are included in the pack. Suitable for children aged 3+.

Canon Ixus 990IS 12.1 Megapixel Digital Camera Silver
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. This high-end digital compact from Canon's IXUS series offers a high resolution 12 megapixel sensor coupled with a 5x zoom lens (37mm - 185mm equivalent) for longer reach when you need it. Optical image stabilisation keeps camera shake from negatively affecting the image, while the large 3 inch screen lets you compose your shots more easily. Record 72

Minster Accent Chair Alaska Leather Chocolate
The Minster accent chair is one of those rare pieces of furniture that could go in a living room, bedroom, study or even a hall or landing if you've got the space. UK-made and designed to look good in any of these settings, it's got a sprung seat and foam-filled bottom and rear cushions that are upholstered in luxuriantly soft touch vintage leather, so comfort is assured.

BSA Figaro 24" Rigid Girls
Sporty girls of eight years and above can spread their wheels with the 6-speed Figaro mountain bike. Not quite suitable for absolute beginners, confident cyclists will enjoy the step up in gears and the 24" wheels - just don't expect to be able to keep up!

Dyson DC27 Animal Bagless Upright
Dyson has secured a reputation for itself as a high quality designer and manufacturer of vacuum cleaners, priding itself on excellent suction technology that does not diminish over time. Upright vacuums suit larger rooms as they can cover large surface areas with less effort. The large bin and long power cable enable this model to clean vast areas without having to be emptied or unplugged. It is also a relatively quiet machine, which is a bonus considering its size.

York X202 Cross Trainer
Achieve smooth exercise movements with this cross trainer from York thanks to its longer frame length, elliptical motion and gearing ratio. Its large program profile window has a three-colour display so you can track your progress on-screen. Along with its 22 work out programmes, this cross trainer has the capacity to allow you to create your own that you've personalised to suit your routine. Measuring 142 x 65 x 154cm and in a stylish silver, black and blue design it features body fat analysis technology

Homedics Shiatsu Portable Cushion
The Homedics Shiatsu Cushion allows you to get a refreshing, invigorating massage at a time and place that suits you. It's light, compact and portable and adds to its massaging with soothing heat to fight stiffness and tension. It folds into a plush cushion for easy transportation, and unfolds easily into a ready to use mains-powered massager, with a state of the art mechanism that feels like the expert hands of a master masseur. 2 year guarantee.

Kenwood Smoothie Maker
You can have smoothies on tap with this shiny chrome-effect smoothie maker by Kenwood. With two speed settings and a pulse function it's up to you exactly how pureed you like your fruit cocktail to be. A tap at the base of the mixing jug means you can distribute fresh mixed fruit without any sticky spills or leaks. A recipe card is included to inspire your blending possibilities, and with a glass crushing option you can mix up tasty cocktails! A 360 degree spatula stick makes sure your smoothie is fully bl

York 2 In 1 Cycle Rower
If you want a complete cardiovascular workout that will provide both upper and lower body toning, then the York two-in-one cycle and rowing machine is the perfect piece of equipment. Get two great workouts and easily switch between them with eight levels of adjustable magnetic resistance ensuring you work your body as hard as you can. Measuring 109 x 31 x 32cm, this silver system has a smooth rowing and peddling action and features a hand pulse situated in the handle bars for heart rate monitoring. Its mul

Revelation Indy 24" Expanding Rollercase
If you like to pick up some holiday bargains and find them a struggle to fit into your suitcase on your return, then this expanding suitcase from Revelation at Antler would be a great buy. Giving you 20% more packing space, this stylish suitcase has Ethylene Vinyl Acetate (EVA) moulded front and side panels giving it high impact strength and good tearing resistance. Measuring 61 x 42 x 29cm (24 x 16 x 11"), it features a retractable trolley system.

Gelert Deluxe folding camping chair
Sit in style when camping with this deluxe executive chair from Gelert. Made with a high density steel frame and a PVC coated mesh panel, this chair will offer a comfortable and well needed resting place after a long trek. A drinks holder on each arm means you can have two drinks, perhaps one hot and one cold whilst you relax and enjoy the outdoors. It comes complete with a carry case so it can be easily transported.

Double Sided Baby Mat
This double sided, reversible baby mat provides a colourful playground for newborns through to toddlers. With a baby safe mirror, they can start admiring themselves from an early age, and with a squeaker woven into the mat, they'll be sure to honk if they need your attention - or if they just want to entertain themselves! At 100 x 150cm, it is big enough for a host of frolics, but also small enough for you to squeeze into the washing matching to keep it fresh and clean.

Xbox Live 2,100 Microsoft Points Card
Enter the Xbox Live Marketplace with your virtual pockets full of Microsoft points! Snap up some gamer pics, map packs, the latest demos, themes, or treat yourself to full versions of classic arcade games.

Vax Force 3 All Terrain Cylinder Vacuum Cleaner
The Force 3 All Terrain prides itself on being able to clean carpeted and hard floors with just the change of a tool, while a long stair hose makes the tricky job of vacuuming stairs easy. People with pets will appreciate the turbine brush head, which agitates deep into fibres to remove stubborn pet hairs, odours and trodden-in dirt.

Ross 32" LCD Tilt Wall Bracket
Suitable for televisions between 23-32", this small, simple LCD wall bracket is excellent for picture-like fixing on the wall. With the ability to tilt for your ideal viewing angle, its subtle look and simple fixings ensures a straightforward installation.

Lilbourne Large Sofa Alaska Leather Chocolate
This comfortable UK-made large sofa has a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is semi aniline with a cracked wax finish - see our Furniture Buying Guide for explanations of different leather grades. As this product is made to order, please note that it

Sankey Water Butt Linking Kit
Water is a precious resource. Make sure you don't waste a single drop - collect even more rainwater by joining together two or more Sankey Water Butts with the Sankey Water Butt Linking Kit. An overflow protection mechanism ensures minimal water wastage. The incredibly easy to fit kit consists of two connectors and a 500mm flexible hose.

Homedics Ceramic Tile Electronic Scale
Check your weight with the Homedics Ceramic Tile Electronic Bathroom Scale. The classical design of grey slate means it'll always look great in your bathroom, while its extra slim platform makes it easy to stash away. The LCD digital display ensures total accuracy on the readout every time. The display provides exact measurements, accurate to 100g or 0.2lbs, and you can choose whether to be weighed in stones, kilos or pounds. The scale also has carpet feet to ensure accuracy on any surface. The auto zero a

Ansty Footstool Mocha
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.