Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Morphy Richards 2-Slice Burgundy Toaster
Start the day with hot buttered toast, done to perfection. The Morphy Richards 2-Slice Accents Toaster comes in distinctive burgundy to add a touch of modern cool to your kitchen décor. Loaded with features, the toaster boasts on-board cable storage; automatic pop-up; high-lift for those smaller, harder-to-reach bits and the fantastic pause-and-check function, so you can stop toasting at any time to check on your toast and then continue the cycle without restarting! In addition, variable slot width lets yo

Pink Musical DJ Junior
The pink Musical DJ Junior is an educational toy that's also plenty of musical fun! Children can develop their musical and performance skills as they play, egged on by the delightful sounds they can draw from the toy. The DJ Junior comes equipped with a microphone - your child can sing into it and watch the graphic equaliser light up in response. The bright, multi-coloured piano keys work just like a real keyboard, so kids can play along to pre-recorded melodies or, as their creativity and confidence grow,

Breville Stainless Steel Rice Cooker and Steamer
For light fluffy rice without the fuss use this Breville rice cooker and steamer. At 700W and with a 1.8L capacity, this rice cooker and steamer also features a keep warm mode, which maintains the temperature of the rice if you aren't ready to eat it straight away. A bell indicates when the cooking time is complete, it's got a non-stick removable bowl and you can steam vegetables and fish on the machine's internal tray. A plastic measuring cup and spatula are also included.

Different by Design Embroidered White Chrysanthemum Duvet Set
A crisp and fresh looking duvet and pillowcase set in white cotton mix for comfort. Delicate flower embroidery in white and silver lends an touch of elegance. This full set comprises one duvet cover and two pillowcases, and comes in a handy transparent carry bag. Machine wash at 40°C.

Simplehuman Bin Liner Size G
Simplehuman liners are the must-have choice for your Superhuman bins because they are specifically designed to fit. If you choose another brand of liner you risk unsightly overhang. Ranging in various sizes depending on your bin, you can be sure that you'll be getting extra-thick liners and draw-string closure with the Simplehuman brand.

Belkin USB2.0 Extension Cable 3m
If your can't USB connector can't quite stretch, give it an extra 10ft (3m) with this extension cable. Its copper-foil reduces cross talk and interference and easy grip connectors ensure your connection isn't lost - even in the tightest places.

Tu Cream Corded Throw
Perfect for snuggling up in, this Tu Corded Cream Throw is soft, cosy and fashionable. Made from 85% polyester and 15% nylon, this throw is fully machine washable and can be tumble dried for convenience. Use the throws for extra warmth in bed, as a lap rug while in front of the TV or in a variety of other places.

Electrolux Ergoeasy HEPA Cylinder Vacuum Cleaner 2100w
The Electrolux Ergoeasy HEPA Cylinder Vacuum Cleaner has been fitted with the highest efficiency filter to catch even the tiniest specs of dust. Cyclone technology complements this effective HEPA filter by spinning dirt around the cylinder at high speeds, only releasing the cleanest of air back into the room for a fresh and thorough clean, which is a real bonus for allergy sufferers. An onboard caddy stores a telescopic nozzle, hard floor tool, filter cleaning brush and a crevice and dusting tool for spec

Big Brain Academy for Wii by Nintendo
Get your little grey cells on their toes and working out at the Wii Big Brain Academy! Your brain will be tested with a broad range of tasks and puzzles designed to specifically target memory, logic and reasoning. You'll find them easy at first but they'll get trickier as you progress, and you're also against the clock! Suitable for ages 3 and over.

3-way Adaptor Break Pack
With a normal 3-way adaptor, to save electricity you have to unplug each individual appliance when not in use. With the Masterplug 3-way individually switched adaptor, each socket conveniently has its own switch. This adaptor includes surge protection.

Addison Side Table
The Addison Side Table is an attractive and useful piece of furniture. It features two useful storage drawers and has straight, brass effect handles. Made of handsome solid pine and veneers, it will complement any interior design scheme and blend beautifully with other pieces from the Addison furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have meas

Masterplug Basic Extension Lead 8m
This 8m extension cable gives you two extra sockets exactly where you need them.

Different by Design Hard Anodised 14cm Milk Pan
Hot cocoa time? The Sainsbury's Different By Design brand leads the pack with this aluminium milk pan. The pan heats evenly and is suitable for gas or traditional electric hobs. The moulded spout makes for easy pouring. Constructed from lightweight, durable aluminium with cast stainless steel handles, this piece of elegant and long lasting cookware will serve you for years to come. The aluminium is anodised, a process used to make the metal more resistant to

Different by Design Egyptian Cotton Fitted Sheet Cream
This luxurious 100% Egyptian cotton fitted sheet with a 220 thread count will feel soft against your skin. Because of the durability of the Egyptian cotton, the sheet will last much longer than the average cotton bedding and will wear beautifully with age. The dimensions for the single fitted sheet are 90cm x 190cm, the double measures 135cm x 190cm, the kingsize measures 150cm x 200cm, and the super-kingsize measures 180cm x 200cm. Machine wash at 40°C.

Western Digital 1TB Mybook2 Studio Edition External Hard Drive
Designed for use by professional Mac users, the Western Digital My Book Studio Edition hard disk drive provides extensive storage with speed and compatibility in mind. With rapid file transfer rates including 480mb/s through USB2, 400mb/s through FireWire 400 and 3gb/s using eSATA, and automatic back-up onto a drive that can store up to 76 hours of digital video (DV), 120 hours of HD video and 440 hours of DVD quality video, it is safe to trust the My Book Studio Edition with your work.

Tu Acacia Wood Salt & Pepper Set
These Tu acacia wood salt and pepper mills add a touch of style - not to mention flavour - to any dining table. The internal grinding mechanism (operated by twisting the head) mills the condiments directly at your table for the freshest and most piquant flavour possible. The handsome wooden casing suggests a country kitchen decor theme with its natural and organic appearance. Want coarser salt for margaritas or very fine pepper for a sauce? Just adjust the knob on the grinding mechanism to change the grind

Liverpool Cushion
If you're a football fan why not go that extra mile and accessorise with your favourite teams colours? This fun, colourful cushion mimics a football with all the colours and insignias found on the official kit. Packaged in a mesh drawstring bag with one side emblazoned with Liverpool FC branding. Inside you'll find a squidgy ball cushion which is fun to toss around, use as a throw pillow in a fan's bedroom or to simply cuddle up to on a long car ride home. Spot clean only. Not suitable for children unde

Manchester United Football Club Single Duvet Set
Manchester United Football Club's official, licensed single duvet set comprising a duvet cover and pillowcase featuring the club's badge against a red background. The duvet fastens with poppers and is machine washable.

Maxell Crystal Budz Headphones Pink
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut pink Swarovski crystals that twinkle. These in-ear headphones deliver the frequency range and response found in full size headphones, all while isolating you from external noise.

Samsung PL60 10 Megapixel Digital Camera Black
A great digital camera with a 5x zoom lens and a high resolution 10 megapixel sensor, the Samsung PL60 10 Megapixel Digital Camera's high quality lens zooms from 35mm to a close-up 175mm. A smart auto feature lets you take great photos without any hassle. The camera has blink detection so you never take photos of people mid-blink, while the dual image stabilisation keeps your photos from getting blurry. A Perfect Portrait mode even reduces common facial blemishes, making your friends look their best in all

Sainsbury's Extra Deep Large Bookcase Beech
Sainsbury's has created this bookcase to help out with all your storage needs. This model has 5 shelves, 3 of which are adjustable allowing you to tailor the bookcase to your exact needs. Although intended for books, this beech effect case could display and store DVDs, beauty products and other small ornaments. Arrives flat packed requiring full assembly, so it can be put together in the correct room without having to squeeze it through a door or stairwell. Full instructions and fixtures come included in t

Dunlop DDH Stand Golf Bag
Carry your clubs across the golf course with this Dunlop DDH Stand Bag, which features a dual strap for easy carrying and a six-way divider to separate all your club types. Please note: Does not include clubs

Kenwood Family Range Food Processor
For blending, mixing, chopping and juicing, you need the Kenwood Family Range Food Processor. It's a versatile, traditional, family sized food processor for preparing family-sized portions. The processor has a safety interlock function, so it won't switch on unless all components are locked in securely. It has a 2.1L plastic bowl and 1.5L blender jug, a coarse and a fine shredding and slicing disc, a stainless steel blade, juicer, spatula and twin geared whisk tool, plus maxi blend canopy (which lets you m

BaByliss Curl and Press
Products from industry leaders BaByliss are the choice of professionals. For sleek and sexy curls, spirals and ringlets in the comfort of your own home, get the BaByliss Curl and Press. The ceramic coated tong generates an even heat transfer that's gentler on the hair for a healthy looking, long lasting, glossy finish. The curling tong heats up to its maximum temperature of 190°C in just 30 seconds, while fast heat recovery maintains a constantly high temperature during use. It's a breeze to use: just win

Nintendo DS Lite Handheld Console with Brain Training Turquoise
Quite simply the most popular handheld games console ever. The Nintendo DS Lite is the ultimate travel companion and portable games solution. With its two screen fold-open configuration and a massive array of inventive and interesting games, it appeals to young and old alike. Use the touch screen with your finger or the stylus, or use the classic game pad controls. It also has a microphone, and some games even have voice control. While capable of 3D graphics and 16 channel audio, Nintendo's focus on fun ga

Nintendo DS Lite Handheld Console with Brain Training Turquoise
Quite simply the most popular handheld games console ever. The Nintendo DS Lite is the ultimate travel companion and portable games solution. With its two screen fold-open configuration and a massive array of inventive and interesting games, it appeals to young and old alike. Use the touch screen with your finger or the stylus, or use the classic game pad controls. It also has a microphone, and some games even have voice control. While capable of 3D graphics and 16 channel audio, Nintendo's focus on fun ga

Seagrass Baskets Set of 3
These seagrass baskets are wide and deep enough to hold beauty products, dry flannels, cotton buds, razors and even toilet paper, making them a great storage solution for the bathroom or bedroom - or put them in the living room to hold magazines, or even houseplants. Useful, portable storage with a variety of uses.

Norton King Size Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Norton King Size Bed is a 5' contemporary medium sheen silver-coloured bed frame with a grid effect head and footboard. Wooden slats carry the mattress (not included) while two extra legs beneath the bed offer additional support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is final

Mowbray Natural 2 Seater Sofa
The Mowbray Natural 2 Seater Sofa is a traditional, comfortable sofa with a contemporary look. This simple, plain sofa will look great in most design schemes, and the muted upholstery offers a versatile base for accessorising with throws, cushions and other soft furnishings that will enhance the personality of the room. The sofa features sprung seats and reversible, dry cleanable cushions. All of the load bearing parts of Mowbray sofas are constructed using Scandinavian hardwood; for other, non load bearin

Willow Tree Mother and Son
Willow Tree is a beautiful range of figurines designed by Susan Lordi and each sculpture is produced with a particular sentiment in mind, 'Mother and Son' symbolises familial love between a mother and child and has been hand finished for a personal touch.