Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Panasonic TG8421 Black Twin Handset Phone
These elegant phones are the top of Panasonic's digital cordless range and certainly look and act the part. Boasting a sleek black design, they will fit into even the most sophisticated environments, so they're ideal for home or office. Fully charged, they allow up to 15 hours' talk time and 250 hours' standby time, and have a 2" colour LCD display screens. Caller ID with caller ID memory, call waiting and text messaging capability are available, subject to your line subscription. With 40 minutes recordin

Mowbray Chocolate 2 Seater Sofa
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Mega Bloks Spider Man Metamorpher Vehicle
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Dyson DC19 T2 Cylinder Vacuum Cleaner
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Mesh Office Chair
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Fuji Finepix F200EXR 12-Megapixel 5x Zoom Digital Camera
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York Diamond 90kg Olympic Rubber ISO-Grip Set
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York Diamond Olympic Bench
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Duracell Mobile Charger
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Sainsbury's Non Storage Divan Base
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JVC Orange Gumy Air Cushion Headphones
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Binatone Speakeasy 3410 Telephone
This cordless DECT phone set combines comfort, freedom and flexibility, with up to nine hours' talk time and 150 hours' standby. The large buttons and display make it very easy to use, and it is hearing aid compatible. Between the two sets, you can store up to 300 names and numbers, while the answering machine allows up to 14 minutes' total digital recording with remote access. Caller display saves information on the last 20 incoming calls and the last 10 outgoing numbers are saved. Other features includ

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Fisher Price Little People Farm
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Toshiba 22DV615DB 22" HD Ready LCD TV and Integrated DVD Player Black
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Tu Enchanted Chandelier
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Hoover Cylinder Bags
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Tu Bed in a Bag Black and White
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Russell Hobbs 26cm Cast Aluminium Frying Pan Red
If you find yourself in a sticky situation when wondering what to cook for dinner, you can be confident that this frying pan, with a non-stick coating, will prevent food from sticking and be easy to clean too. The soft touch detachable handle gives you a firmer grip, stays cool and packs away neatly when the pan is ready to put away. Russell Hobbs' induction base ensures rapid heating - satisfying your hunger quicker. Dishwasher safe and suitable for all hob types.

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Kenwood Family Range Food Processor
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Tu Target Rug
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Pictureka
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