Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Sainsbury's Bread Maker
Bake your own delicious, home-made bread with the Sainsbury's Bread Maker. It comes in basic, classic black to fit seamlessly into any sophisticated kitchen setting. The 600W motor saves you the trouble of the labour-intensive kneading involved in making bread by hand. With two loaf sizes, cake and jam settings and a rapid bake function, the bread maker is versatile and convenient. The timer delay means you can add ingredients in the evening and wake up in the morning to freshly baked bread. The machine's

Tu Chrome 40 DVD Tower
This chrome plated tower has space for 40 DVDs to slot in horizontally. Keeps your music collection looking neat and organised, with the spines of each DVD on display so you can find what you're looking for at a glance. Requires no assembly, this handy DVD rack is ready to use immediately!

Bristan Quest Basin Taps
Made from durable brass with a handsome chrome finish, the Bristan Quest Basin Taps set consists of two basin taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a quarter turn to operate. Bristan Quest Basin Taps carry a 5 year guarantee and work well with most designs in the

Lilbourne Regular Sofa Chocolate
This comfortable UK-made regular sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to order fu

Hannah Montana Electronic Keyboard
Young Hannah Montana fans may choose to follow in her footsteps and become stars themselves, having hours of fun with the Hannah Montana Electronic Keyboard. The hit Disney series inspires all its fans to musical greatness! Kids can play along to 8 different beats in 8 different instrument styles. This 32 key electric piano has tempo control, 22 demo songs and speaker for full stereo sound. There's even a built in recording studio so they can record their music and play it back for practice or to impress f

LEGO City Dump Truck
LEGO City is a busy metropolis, but it's also loads of fun! Help to keep LEGO City clean and tidy during construction with the heavy duty LEGO City Dump Truck. Fill up the 6 wheeled truck's bucket with rocks, drive them away, tip the bucket to dump them out and head back for the next load of rubble. The set includes construction site accessories, barrier, rocks, road sign and driver mini figure, and contains 189 pieces in total. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO pr

Wood & Slate Bird Seed Feeder
The Wood & Slate Seed Feeder will encourage feathered friends to spend more time in your garden. Its quaint, natural appearance will blend beautifully with any outdoor design scheme. At 24cm tall, it has a substantial capacity and can be filled with any type of birdseed (consult an expert if you're not sure which seed types are safe and edible for most garden birds). There's no self assembly required; just fill with seed, hang, retire to a discreet distance and watch the birds fly in. The Wood & Slate Seed

BT Freestyle 335 Phone
The BT Freestyle 335 DECT is a cordless phone with answer machine available. Styled in natural white and stone, it has a 15-minute built-in digital answering machine with two pre-recorded outgoing messages - or you can record your own. Remote access enables you to check your messages from any other phone. The phone book holds up to 20 names and numbers, caller ID shows incoming call numbers, and details of the last 10 incoming calls are automatically stored. The redial function enables to you instantly cal

Bristan Java Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Java Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a simple lift to operate. The Bristan Jav

Tefal Pro Express 5bar Steam Generator
The Pro Express 5bar Steam Generator can produce up to 110g per minute of continuous steam and has a scratch-proof ceramic soleplate - even the toughest creases don't stand a chance. It will also vertical steam, the steam output is variable and the tank holds 1.8 litres. It takes just two minutes to heat up and with autocord rewind and steam cord storage it's neat and tidy when not in use. There's a safety lock and an auto-off mechanism should the machine be left unattended.

Puppy In My Pocket Ski Lodge
The Puppy In My Pocket Ski Lodge Playset includes the Husky family - exclusive to this playset. The pack contains Ski Lodge, 1 Husky Mum, 3 baby figures, table and chair. Suitable for ages 4+.

Lexmark 17 Black Ink Cartridge Twin Pack
The Lexmark 17 Black Ink Cartridge Twin Pack contains 2 black ink cartridges, compatible with any Lexmark printer that takes a Lexmark 17 ink cartridge. They are suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

iLuv Alarm Clock with Dual iPod Dock iMM173
Featuring two integrated docks, an FM tuner, a large and easy-to-read display, this unique bedside alarm clock lets you choose how you wake up every morning: to the radio or your iPod, while making sure your iPod and iPhone are fully charged for the day. The powerful built-in speakers, with jAura acoustic speaker technology play your music with depth and clarity, and the FM radio has PLL tuning technology and 8 preset stations.

Tu Stainless Steel Cabinet with Frosted Door
This robust stainless steel bathroom cabinet reflects everything in its path with a reflective mirror casing. Its magnetic locking mechanism on the frosted door makes sure all your smellies stay in their rightful place, rather than across your bathroom floor. Easy to clean with just a damp cloth, this cabinet measures 30 x 60cm and has a depth of 12cm.

Thermos Everyday Flask 1L
This stainless steel, lightweight flask is vacuum sealed ensuring it won't leak. It also allows for cold items to remain chilled for 24 hours and hot items to remain heated for 8 hours. It's got a built-in, easy to use auto-stopper and features a cap which doubles as a cup. Comes with a 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is

Mega Bloks Fire Station Fold and Go Bucket
Easy as pie to unfold, Mega Bloks Fold and Go Buckets are fun playsets that open up to form a building platform. When snapped shut again, they become compact storage for all the pieces kids use to make and build their own toys - simple to tidy up after playtime and perfect to take along with you. The Fire Station Fold and Go Bucket is great for little boys who'd like to be firemen. The playset contains the pieces for constructing a fire house and fire engine, plus a fire hydrant and fireman figure. Buildin

Suffolk Mirror
The Suffolk furniture range is made from clean, fresh looking white painted rubberwood to evoke a French country style. The cottage inspired design is refreshingly airy and will match just about any bedroom decor. The Suffolk Mirror, at 1m tall, provides enough reflection to really help bounce light around a room, as well as being ideal for checking your appearance! Comes with wall fittings.

Jones Ambassador Wall Clock Chrome
This stylish wall mounted clock will lend a touch of class to any home. Simple and classy, it will fit into just about any design scheme. The glass lens and metal casing are understatedly elegant, and the quartz mechanism keeps time efficiently. The Jones Ambassador Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Braun Series 320 Foil Shaver
Control and precision are combined in this great shaver, with a contour-hugging head that adjusts to the natural curves of your face. Its sharp under-cutter and middle trimmer offer a really close shave, even in hard to reach areas, and it has an extendable trimmer for moustache and sideburns. Takes 16 hours to fully charge and gives 30 minutes' cordless shaving. It has a 5-minute quick-charge and LED charging indicator.

Guitar Hero World Tour Solus for Wii by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. So who do you fancy rocking out to? Once you've created your fully-customisable rock star avatar, one of the most difficult things about this game is deciding where to start: Sex Pistols, Muse, Nirvana, Linkin Park, Hendrix, Blink 182, Blondie, S

Mega Brands Neo Shifters Duplicon
Duplicon, of the Neo Shifters, is a fearsome dominating infiltrator robot with the ability to change shape at will. This awesome action figure consists of 63 pieces - between building him, playing with him and discovering the story behind the Neo Shifters, kids will find hours of educational entertainment. Duplicon comes with an orbital multi launcher with 3 spearheads, the Staff of Skandar, a mighty weapon taller than Duplicon himself, and the axle spinner. The Neo Shifters' adventures are all featured i

Tu 12 Cup Muffin Tin
This Tu 12 Cup Muffin Tin is a home baker's dream. Made from durable, long lasting carbon steel with a non stick coating, it allows you to cook up to a dozen muffins, vol au vents or cup cakes at a time with the minimum of fuss. The comfy grip, non slip silicon handles are an added bonus - they're cool to the touch and heat resistant up to 250 degrees Centigrade - no more burnt fingers or messing about with oven gloves.

Breville Stainless Steel Rice Cooker and Steamer
For light fluffy rice without the fuss use this Breville rice cooker and steamer. At 700W and with a 1.8L capacity, this rice cooker and steamer also features a keep warm mode, which maintains the temperature of the rice if you aren't ready to eat it straight away. A bell indicates when the cooking time is complete, it's got a non-stick removable bowl and you can steam vegetables and fish on the machine's internal tray. A plastic measuring cup and spatula are also included.

Philips Sensiflex Brush Heads 4 pack
Replacement head pack for Philips Sensiflex electric toothbrushes - pack contains 4 brush heads.

Sainsbury's Towel Black Plain Dye
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Bodum Kenya Coffee Maker 4 Cup
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. The Bodum Kenya Coffee Maker can make up to 4 cups of coffee and is the ideal solution for a medium breakfast party or after dinner coffee. Beautifully designed with round windows and dishwasher safe. To use, simply use coarse ground coffee, add hot water and stir. Wait 4 minutes, press and enjoy for an excellent cup of coffee.

Sankey Windowsill Herb Growing Kit
Why settle for dried herbs or the waste that comes with buying bagged, fresh herbs and not using every last sprig? The Sankey Windowsill Herb Growing Kit means you can now grow your own delicious herbs even if you don't have a garden! Made from strong but lightweight polypropylene material and designed to fit on a windowsill, greenhouse shelf or other compact space, this unheated propagating kit includes a windowsill tray, three 22cm seed trays and three 22cm ventilated propagator covers to keep your deli

St Tropez Canopy
Protect your patio, deck or veranda from the elements with the Rowlinson St Tropez Canopy. Constructed of quality steel, the gunmetal grey powder-coated frame sturdily supports the lavish retractable taupe-coloured canopy, which is also showerproof, height adjustable and removable for winter storage. The elegant gunmetal grey finish will fit perfectly with any garden or patio scheme. The Rowlinson St Tropez Canopy is guaranteed for 1 year against manufacturing defects. Some assembly required. Care instruc

Kenwood Traditional Kettle Stainless Steel
This stainless steel kettle by Kenwood has all the look of a traditional kettle, but without the need to heat it on the hob. Plugged into the mains it has a rapid boil element, so you only have to wait seconds for it to boil and what's more, it does this almost silently! Suitable for left or right handed users, the easy grip handle and 360 degree base means the kettle can be lifted or put down at any angle. A water window makes it easy to see how much liquid is inside and a boil dry safety cut out will prot

Philips CD1554B/05 Quad Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. It uses digital recording for messages of up to ten minutes in total. The 50 name phonebook is bright and easy to read. It is designed with energy saving in mind, and reduces power as you move closer to the base station. The set contains one answer phone base station, th