Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

George Foreman Grill and Griddle
Cook the healthier way with the stylish George Foreman grill and griddle. It's got a cooking area in the closed griddle equivalent in size to four chicken breasts and a space to cook the same again on the attached side griddle. Like all George Foreman grills it features fat draining grooves to carry the run-off fat into a separate tray. The closed grill side has a floating hinge, which makes it easy to cook extra thick steaks or club sandwiches and enables it to double as a panini press. The machine has a

Vax Mach 4 Upright Vacuum Cleaner
The Mach 4 upright comes complete with onboard crevice and dusting tools, while a telescopic handle makes storage easy. Pet owners will appreciate the turbo tool brush that agitates deep into fibres to remove stubborn pet hair. An HEPA filter that will last a lifetime catches even the smallest of particles for a thorough, fresher clean.

Olympus FE-5000 10 Megapixel Black Digital Camera
The Olympus FE-5000 is a simple, yet functional, digital camera that has all the necessary features to take great photos with ease. The 10 megapixel sensor takes lovely, high resolution photos with the very flexible 5x zoom lens (36mm - 180mm). A set of modern, automatic functions makes it easy to take better photos with less hassle. It's very slim and compact, too. An intelligent auto mode recognises different popular backgrounds and adjusts settings accordingly and 14 more user-selectable scenes increase

Morphy Richards Intellisteam
The four separate compartments of the Morphy Richards Intellisteam can each be independently programmed, so you can steam four different food types, even they each require different cooking times. And if you're not there when it has finished cooking it will keep everything warm until you're ready to eat. Programming the Intellisteam is easy as most foods have pre-set times and when it gets dirty, just run the removable bits through the dishwasher. Guaranteed for 2 years.

Odyssey Towel Teal
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.

Canvas 3 Drawer Chest
If you're looking for easy, reliable storage at an affordable price, this is the unit for you. This canvas 3 drawer chest is a terrific space saver, perfect for children's bedrooms or a guest room. The extra deep canvas drawers in their sturdy wooden frame will hold clothes, accessories or toys. This canvas 3 drawer chest can be wiped clean with a damp sponge and carries a 1 year manufacturer's guarantee.

Tefal Compact PTFE 3 Piece Saucepan Set
This 3 piece pan set contains a 24cm saute pan and 14 and 18cm pans, all with glass lids. They're manufactured from aluminium and feature folding handles and fold-flat pan lid handles, so minimising their storage requirements. The base of the pans features copper speckles for superior heat distribution and the saute pan has a thermo spot that indicates when the pan is hot enough for use. The non-stick interiors are guaranteed for life and the pans are dishwasher safe.

Canon Ixus 95IS 10 Megapixel Digital Camera Blue
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. These are the compact cameras of the compact world. This entry-level IXUS camera has a slightly retro square design and a range of fun colours, this one sporting a breezy blue. This camera has a range of great technology, from its high resolution 10 megapixel sensor, a 3x zoom (35mm to 105mm equivalent) and its image stabilising technology that keep t

Twister
Twister is the game that ties you up in knots! Great fun for kids of all ages, it's an active, ice breaking game with bright colours and loads of laughs - just the things youngsters love most! Spin the needle on the instruction dial and place your relevant body part on the corresponding colour - it's very simple! The complications start when others join in, and then the mat gets crowded as bodies twist and turn to try and reach the colours required. Just like a board game... but you are the pieces. Twiste

Infantino Block Party Zebra
This fun, soft zebra wagon has 4 activity blocks loaded with interesting textures, hidden surprises, and fun sounds that baby can stack, pack, dump-out or push around. Each block has a different number, textures and a rattle sound: peek-a-boo mirror, hidden picture, teether ring, lion's face, textures, colours and patterns. Suitable for ages 6 months and up.

Oakham Large Sofa Sand
A traditional shape with its high back and roll arms, the Oakam large sofa is all about comfort. A sprung seat and deep cushioning - foam filled underneath and fibre filled on the back - ensure that once you sit down you won't want to get up. Finished in sand to match a broad range of decors, this sofa has pleat detail on the upper back that adds a smart finish. UK-Made too.

Mega Bloks Struxx Basixx 40
The Struxx Basixx 40 is a challenging, exciting, futuristic building set consisting of balls, sockets and rods that snap together to create an array of constructions. The set contains 408 parts and 40 building suggestions, from helicopters to race cars to giant scorpions - not that you have to stick to the suggested patterns. Kids will find their imaginations and creativity expanding as they build and build to their hearts' content.

Lilbourne Chair New Floral Cream
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Western Digital 500GB Mybook2 Studio Edition External Hard Drive
Designed for use by professional Mac users, the Western Digital My Book Studio Edition hard disk drive provides extensive storage with speed and compatibility in mind. With rapid file transfer rates including 480mb/s through USB2, 400mb/s through FireWire 400 and 3gb/s using eSATA, and automatic backup onto a drive that can store up to 38 hours of digital video (DV), 60 hours of HD video and 220 hours of DVD quality video, it is safe to trust the My Book Studio Edition with your work.

Baby's First Birthday Set
Get the party going with Baby's First Birthday Set - including Mini Wave Drum, Baby Maracas, Ring My Bell, Clip Clap, Rainboshaker and a CD of music to play along to. Suitable for children aged 12 months and over.

Sony DPF-D70 7-Inch Digital Photo Frame Black
For anyone who takes lots of digital photos, the digital photo frame is a great way to display your photos in your home. Simply upload some digital photos of your holidays or birthdays, and the digital photo frame works like a small computer screen to display them. It can either display one image, or slowly change between an assortment of images. This crisp, simple black, 7 inch Sony digital photo frame has plenty of internal storage - 256MB for over 500 photos. It accepts xD, SD, CF and MMC cards, Sony M

Gelert Kids Camouflage Sleeping Bag
Become a real life action boy or girl with this camouflage sleeping bag from Gelert. Great for your sleepovers or camping trips, this funky kids sleeping bag has a mummy-shape with a soft comfort hood. With soft-poly cotton lining you're sure to have a comfortable and warm nights sleep in this fun sleeping bag, suitable for two seasons. Easily cleaned as it is machine washable, it also features an interior storage pocket so you can keep your favourite toy safe with you whilst you sleep. A stuff sack lets

Andrew Collinge Super Slim Digital Straightener
The Andrew Collinge Super Slim Digital Straightener works with the contours of your face for stunning salon results. It straightens and curls for a unique finish, reaches its top temperature of 230°C in just 30 seconds, and it can be used on dry hair for time saving styling. The straightener has an LCD digital display with variable temperature settings from 130 to 230°C for varying hair types (cooler for softer, finer hair; hotter for thicker, coarser hair). You can lock the straightener at your desired t

Banyan TV Unit
Made from sheesham, an Indian hardwood, Banyan furniture highlights the wood's natural grain and is hand finished to a smooth semi gloss finish. There's room in the useful storage drawers for DVDs, CDs and videos and there's space on the shelves for a DVD player, games console, cable or satellite unit. The unit will support a television up to 42 inches in size. The unit is delivered ready assembled. It is your responsibility to ensure that any products you order will fit into the room or place for which t

Mastrad Silicone Orka Miracle Mitt Red
This bright red, heat-resistant silicone hand oven mitt offers a brilliant, non-slip gripping section to make sure you don't drop any pots or pans, while the silicone keeps your hands from burning even with the hottest of kitchen ovens. It's washable and has a small hole so that it can be hung up when not in use.

Jungle In My Pocket Koala Hut
The Jungle In My Pocket Koala Hut Playset includes the Koala family - exclusive to this playset. The pack contains 1 Koala Hut playset, 1 Koala Mum and 3 baby figures. Suitable for ages 4+.

Sharp Silver 22L Digital Microwave Oven
This 800W stand alone microwave oven by Sharp features 5 power levels and has 9 useful built in programmes to cook your food to perfection. With a 22L capacity, 3 auto cook menus, 3 express cook menus and 3 express defrost functions, it is sure to be a welcome addition to any kitchen.

Meccano Easy Box
The Meccano Easy Box set lets kids' imaginations run wild. Designed for young children, this construction set consists of 100 chunky, cheerfully coloured plastic sections that have a great soft feel to them and are 100% safe. Fun and educational, the set can be used to build 10 different models (assembly instructions included) and comes with a bright green storage tub to make tidy up time easy as pie. Why not try the Meccano Mechanical Box set for double the fun!

Electrolux 800W HEPA Upright Eco Vac
The Electrolux Eco Vac HEPA Upright Vacuum Cleaner is ideal for those with large surface areas to clean thanks to its upright shape, which is kinder on backs, and the large floor head which covers wide spaces. The bagless vacuum is equipped with a transparent canister that lets you know when the vacuum is nearing capacity, and a quick-release button enables easy disposal of dust and dirt without spilling. The Eco Vac is more environmentally friendly and uses 30% less energy. Built-in cyclone technology sep

Ansty Footstool Plum
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.

Simplehuman Round Pedal Bin Stainless Steel 30L
This durable stainless steel bin has a dent-proof plastic lid and pedal operation which is both practical and hygienic. The removable inner bucket is washable and has a clever 'smartbucket' function where you can tuck away any excess baggage to hide messy overhang. Anti-slip feet keep this bin securely in place. Comes with a 5 year guarantee.

Guitar Hero World Tour Guitar Bundle for Xbox 360 by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. With the Guitar Hero bundle you have all you need to get yourself up and running, except a console and TV. The all-important wireless guitar controller, for instance, which has a touch-sensitive slide bar and fret buttons for extra accuracy, and

Sprig Baja Scout Dune Buggy
Smaller than the Sprig Discover Rig is the sidekick vehicle Baja Scout. Adventure guide Miki Flinders wants to take his friends on a tour of the Australian Outback, and kids can come along! The Sprig Baja Scout comes with a Miki Flinders figure and can hold him plus one other Sprig character as they head out across the plains of the Australian desert. The Sprig Baja Scout has a pump-action powered light feature that will illuminate Miki's LED headlamp! The Baja Scout is made from Sprigwood, a 100% durable

Sainsbury's Towel Nutmeg
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Infamous for PS3 by Sony
It's another ordinary day for Cole McGrath, a bike courier in Empire City who's on a routine delivery. He reaches his delivery destination, opens the package as instructed& and suddenly an incredible explosion occurs, big enough to flatten several blocks - and Cole is at ground zero. Ultimately, you must find answers to the questions burning in Cole's mind: What was in the package? How did you survive? Who can you trust? And are you a force for good... or evil? Please note that this game carries a '16' ag