Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Tu Kids Tell the Time Clock
Learning to tell the time is essential but can be challenging for small children, so Sainsbury's has designed this colourful and helpful clock to make this process easier. This circular wall-mounted clock has colour-coded and labelled minutes and hours on the hands. Further labels remind early learners which part of the clock means quarter past, half past and quarter to the hour. This clock requires 1x AA battery, which is included.

TVonics DTR-Z250 250GB Digital Television Recorder
A clever and compact Freeview+ device from Tvonics with a unique style that hints at the high technology it holds inside. The large, 250GB hard drive lets you record TV as you need to, without the fuss of discs or tapes. You can record up to two channels at the same time, so no more arguing over which channel to watch. Picture-in-picture lets you watch one main program, and keep your eyes on another at the same time. The player supports all the Freeview+ features such as the ability to record an entire s

Curver Mobile Storage Crate with lid
The Curver Mobile Storage Crate is the perfect way to get organised. The tough, durable polypropylene box has a capacity of 51L and can be used for any kind of household storage - indoors or out - from gardening tools to out of season clothing and everything in between. The silver lid ensures that the contents remain safe, dry and tidy, and the snap lock handles keep it securely shut. Best of all, it has strong plastic wheels for easy mobility even when it's full and too heavy to lift.

Tu Black Aluminium Griddle Pan
Fancy a fry-up? The Sainsbury's own brand leads the pack with this aluminium griddle pan. Large enough to cook several sausages, burgers or whatever takes your fancy, the griddle pan heats evenly and is suitable for gas or traditional electric hobs. The furrowed base drains grease away from the food for tastier, less fatty food. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handle, this piece of elegant and long lasting cookware will serve yo

Leapfrog Learn and Groove Activity Station
The Leapfrog Learn and Groove Activity Station is an interactive play station for children aged 4 months to walking. The stationary activity centre has a comfy, machine washable seat that holds babies snugly and safely. A 360 degree rotating seat encourages movement and enables interaction with the full range of sounds, games and toys on the outer ring. Alphabet songs, numbers, sounds effects and sparkling lights will keep babies amused, encourage motor skills and teach cause and effect. The toy folds up

Oral B Sensitive Brush Heads 2 Pack
These Oral B Extra Soft Power Brush Heads come in a pack of 2 and can be used to replace the brush heads on Oral B electric toothbrushes. The colouring on the bristles will fade with use, indicating when you need to replace your head. Dentists recommend changing your toothbrush head every 3 months.

Philips 5.1 DVD Home Theatre System HTS3020/05
Transform your living room into your own personal cinema and immerse yourself in movies with this compact and powerful home cinema system that will cater to all your audio-visual needs. It delivers high quality multi-channel surround sound from USB drives as well as from practically any type of disc. A built-in Dolby Digital decoder eliminates the need for an external decoder by processing all six channels of audio information to provide a surround sound experience and an astoundingly natural sense of ambi

Yamaha YPT210 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha YPT210 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme. The YPT210 has 61 full size keys and 32 note polyphony and plays 375 sounds in 100 different styles. It boasts 106 one touch settings, a MIDI connection and a backlit LCD display screen - not to mention the stereo grand piano feature and built in metronome. Playing is amplified b

Ceramic Bird Bath
The Ceramic Bird Bath will encourage feathered friends to spend more time in your garden. Its brightly glazed ceramic dish with raised insect detail blends beautifully with any outdoor design scheme - guaranteed to add character to any garden, patio or terrace. There's no self assembly required; just fill with water, hang using the three point hanging chains supplied, retire to a discreet distance and watch the birds fly in to splash and frolic in the bath. The Ceramic Bird Bath carries a 1 year guarantee

Tefal Express 4.5-bar Steam Generator
Get professional results and great performance at an affordable price with this excellent steam generator. The powerful steam output of 4.5-bar high pressure makes for quick and easy crease removal, while the 1.4L water tank provides up to two hours of continuous use. The unique Ultraglide ceramic soleplate offers major benefits, including unrivalled gliding motion, superior scratch resistance, hassle-free cleaning and optimum steam diffusion. The vertical steam feature enables you to de-crease hanging su

Philips HQ8 Shaver Replacement Heads
Nothing lasts forever, but you can significantly prolong the life of your shaver by replacing the shaving heads. The average lifetime of the shaving heads is about 2 years, so replace them every 2 years in order to guarantee optimal shaving results. Philips HQ8 Replacement Heads are designed specifically for use with the Philips Series 7300 and Williams Shavers, and it's advised that you use only the specially designed HQ8 shaving heads to replace your current shaving heads in order to keep benefiting from

Sainsbury's Combination Spanner Set
The Sainsbury's 6 piece Combination Spanner set covers a range of nut sizes for everyday household and DIY requirements. The 10mm, 11mm, 12mm, 13mm, 14mm and 17mm (head measurements) spanners are cast in heavy duty carbon steel for strength and durability and come with a plastic snap-in rack for handy storage. With an open ended C spanner head at one end and a 12 flat ring spanner at the other, each tool allows you a range of applied torque for tackling nuts and bolts around the home.

Tu Flocked Damask Cushion Black and White
Dress your home with this Tu Black and White Flocked Damask cushion. This classic 43 x 43cm cushion feels great against the skin, and the velvety flocking gives the cushion character, texture and style. The cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Different by Design Hard Anodised 20cm Saucepan
The Sainsbury's Different By Design brand leads the pack with this aluminium saucepan with glass lid. Suitable for boiling veg, cooking pasta or heating soup for the whole family, the pan heats evenly and is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the heat perfectly for shorter cooking times. Constructed from lightweight, durable aluminium with cast stainless steel handles

K'NEX Dragon Drop Coaster
Who needs to go to the fun fair when you can enjoy this awesome Dragon Drop Coaster from the comfort of your own home? Over 800 pieces must be carefully put together to make a hanging rollercoaster complete with twists and turns while a motorised chain lifts the passenger cart over 20 feet of track! The finished roller coaster stands at just over three feet tall making it an impressive toy to make, play with and enjoy. Designed for children over 9 years of age.

Tu Acacia Wood Salt & Pepper Set
These Tu acacia wood salt and pepper mills add a touch of style - not to mention flavour - to any dining table. The internal grinding mechanism (operated by twisting the head) mills the condiments directly at your table for the freshest and most piquant flavour possible. The handsome wooden casing suggests a country kitchen decor theme with its natural and organic appearance. Want coarser salt for margaritas or very fine pepper for a sauce? Just adjust the knob on the grinding mechanism to change the grind

Edge Kick Boxing Set
Sometimes kids need to burn off energy and it's good to channel this productively. The Edge Kick Boxing Set includes a height adjustable steel post, inflatable punching ball, inflation pump and boxing gloves, giving active kids a safe and fun way to get fit and focus excess energy. Suitable for children aged 6 years and over.

The Firm Fat Burn Sculpting Ball - 6lb Kit
Burn fat while doing strength training! An all-in-one fitness product that improves your strength and tone, while burning fat to give you a sleek, slender physique. This product comes with a 6lb soft touch green ball and an exclusive DVD fitness programme designed around the Sculpting Ball to burn more fat by targeting your core muscles, the torso, abs and back. Working off this strong foundation makes all your other training more effective.

Tu Ripple Rug Grey
This handmade Tu Ripple rug in charcoal and grey will enhance any room and because it's made from 100% wool, it has a soft, velvety pile that's luxury for bare feet. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room. Because the rug is handmade, some fibres may become loose. Vacuum clean the pile regularly for a pristine appearance.

Different by Design Duvet Set with Pintuck & Stitching White
This crisp white duvet cover and pillowcase set is made from soft poly/cotton, which feels kind on your skin. The fresh white colour is complemented by pintuck panelling and grey embroidered pin-stripes which give the set a rich texture. The set contains two pillowcases and one duvet cover. Zip fastening. Machine wash at 40°C.

Dartington Spark Posy Vase
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. What makes the Spark range unique is the swirling ridge pattern around the body of the vase, giving a cutting-edge, modern look to the design. Handmade, this vase is a beautiful accompaniment to any floral arrangement and has been exclusively designed for Dartington by Hilary Green.

Rowlinson 8x4 Metal Shed Pent Roof
This handsome steel shed, provides an attractive and compact storage space in any garden and requires no periodic treatment. Features include a lockable sliding double door (padlock not included), rust proofing and fire, rot and rodent resistance. This low maintenance shed requires 2 people for assembly, comes with a full set of care instructions and is guaranteed for 10 years against perforation from rust. Floor not included. The contents of the shed are not included. This product is not available to cu

Kenwood Stainless Steel 4 Slice Toaster
If two slots just don't provide enough toast, upgrade to this generously-sized four slice toaster. It's made from stainless steel and would look good in any modern kitchen. Featuring a defrost button and removable crumb tray, this toaster produces great toast fast! It also features reheat button, variable width slots and cord storage. It's sold with a one year guarantee.

Christy Ardenia Throw Soft Gold
Large, luxurious and warm, the Christy Ardenia throw is ideal for chilly evenings and is made from a blend of cotton and viscose for softness and comfort. Use as a throw on a bed, or for snuggling up, the rich cream and gold fabric will add a touch of class to any room or bedroom. Quilted for extra warmth, these throws are practical, beautiful accessories that will brighten up your home. Dry clean only.

Transformers 2 Human Driver
The fallen Optimus Prime is now seeking revenge on Megatron and his Decepticon villains for their attempts at world domination. Young Sam Witwicky is the bad guys' target, but Mikaela Banes and the humanity-friendly Autobots have other ideas...

Nicky Clarke Kinder 4 Hair Ceramic Straightener
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Control and style gorgeous straight locks with the Nicky Clarke Kinder 4 Hair Ceramic Straightener. The professional style straightener heats up to its maximum temperature of 230 degrees and is ready to use in just one minute. Say goodbye to the damage and frizz caused by steam straighteners - the ceramic coated plates ensure even heat distribution and are kinder to your hair, a

Infantino Discovery Bunny
Develop your baby's sensory awareness with this soft bunny packed with fun features for baby to discover: jittery frog, peek-a-boo mirror, multiple textures, crinkly ears, rattles and chimes. Suitable for ages 6 months and up.

Veet Touchably Smooth Mains Epilator
The world experts in women's home hair removal bring you the Veet Touchably Smooth Mains Epilator, a dry, mains powered epilator for women on the go! It's suitable for removing hair on the legs, underarms and bikini line. This slim epilator has 42 tweezers that don't miss a single spot, leaving your skin smooth and hair free for weeks. The 2 precision heads are great for more and less sensitive body areas - the large zone cap for legs and the small zone cap for more sensitive areas, such as underarms and b

Carlton Powerblade 5000 Badminton Racket
This great value full size badminton racket has a modern neon green and graphite grey finish for a professional look. It's suitable for both novice and intermediate players looking to improve their game. Isoframe geometry design increases the length of the middle strings for heightened performance quality. Standard grip size and a head-light design helps to deliver and powerful and accurate play.

Braun 790 Foil Shaver
Braun's 790 Foil Shaver offers a wide array of features designed to give you the closest shave possible, with comfort and ease. The dual foil system is designed with slimmer foils to shave in hard to reach places, while the foils themselves have a unique, non-uniform structure which helps to shave every hair, no matter what direction it is lying. An integrated trimmer works to cut longer hairs if you need. The whole shaver head is flexible, following the contours of your face, making sure you don't miss a