Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Ecoiffier WorkbenchVax Power 2 2000W Bagless Cylinder Vacuum CleanerSouth African Poppy Abstract Wall ArtOdyssey Towel SatsumaVictoria Ivory Double BedFirst Steps Baby WalkerCurver Japanese Brush Deco Storage BoxLG 30l Wavedom Microwave Combi Oven BlackCroydex Frosted Layer MirrorTu Pintuck Panels Duvet Set ChocolateTu Black Aluminium 16cm Saucepan with LidTu Butcher's BlockSainsbury's Pocket Sprung Memory MattressSainsbury's Sandwich Toaster Stainless Steel and BlackTu Faux Silk Curtains BlackHomedics Shiatsu Back MassagerBSA Milano 26" Dual Suspension Ladies' Mountain Bike,Sabichi Cast Aluminium 3 Piece Pan SetPhilips TRESemmé 5-in-1 MultistylerChef'n Palm PeelerTontarelli 45L Bullet BiniDect C3i Triple TelephoneChristy Amelie PillowcaseTu Pendant Lampshade AmberEpson T0891 Black Ink CartridgeTu Faux Silk Curtains ChocolateMinky Pro WorkstationLouisa ChestBelfield Clara Chenille Floral Plum CurtainsLe Creuset Petit Casserole Dish Volcanic 10cm
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Samsung Q320 13.4-inch Laptop Black
Powerful and portable, this laptop offers all the processing power you need in a 13.4-inch screen package. The design is thoroughly modern, with a bezel-less screen for a smooth glossy, frameless effect. The 2.0GHz processor with 3GB of memory will let you run all sorts of programs with no performance problems. The perfect widescreen 16:9 (1368 x 768) aspect ratio displays movies in their native size. The display is also LED backlit, so it's brighter than normal screens, while consuming less power. It also

Russell Hobbs Glass Jug Kettle
The Russell Hobbs Glass Jug Kettle will look great in any modern kitchen. Gorgeous and lustrous in smoky black glass and brushed silver, it will add sophistication to your morning coffee routine. The soft touch handle makes it comfy to grip, while the 360 degree, multidirectional base means it's easy for both right- and left-handers to use. The lid opens fully, making it easy to fill, and limescale is greatly reduced by the removable, cleanable filter and easy-to clean base with concealed element. This rap

in-tune Emergency Mobile Charger
Charge your phone in an emergency with this mobile charger. Compatible with many mobile phone brands and the Playstation PSP, it gives you up to 60 minutes of talk time or 50 minutes of charge time.

Dyson DC27 All Floors Bagless Upright
Dyson has secured a reputation for itself as a high quality designer and manufacturer of vacuum cleaners, priding itself on excellent suction technology that does not diminish over time. Upright vacuums suit larger rooms as they can cover large surface areas with less effort. The large bin and long power cable enable this model to clean vast areas without having to be emptied or unplugged. It is also a relatively quiet machine, which is a bonus considering its size.

Nintendo Wii Fit
Get balanced, get healthy! This is the thinking behind the Wii Fit package, which includes the Wii Fit Balance Board and a range of fitness based programs and mini-games. The Wii Fit is an immensely popular way to get the whole family moving by giving you an interactive way to exercise through a range of different exercises. The balance board measures weight and minute shifts in balance which can be influenced by subtle movements, and postural problems or shifts. Combined with the programs, Wii Fit can mea

Microwave Wall Mount White
Save space in your kitchen with this useful microwave oven wall bracket. Sturdy, with adjustable arms to fit different sized microwave ovens. They are supplied ready-assembled, so all you need to do is choose a space and attach them to the wall.

Lilbourne Regular Sofa Chocolate
This comfortable UK-made regular sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to order fu

Bristan Sonique Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Sonique Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.4 bars to bath fill and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a simple quarter turn to o

White Rattan Baskets Set of 3
These rattan baskets are wide and deep enough to hold beauty products, dry flannels, cotton buds, razors and even toilet paper, making them a great storage solution for the bathroom or bedroom - or put them in the living room to hold magazines, or even houseplants.

Tu 16 Piece Set White Cutlery Set
Contemporary cutlery with a thick white forged handle that will bring a touch of style to any place setting. This 16-piece set of 4 forks, knives, dessert spoons and teaspoons is made of polished stainless steel and comes in a neat presentation box. Hand-wash recommended. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Tu Rome Mother & Child Floor Lamp Brushed Chrome
This floor light has an uplighter that works on a dimmer and a smaller directional light that can be adjusted to suit your focus exactly making this a versatile and functional lamp that still looks stylish. A brushed chrome finish gives a contemporary look while frosted glass encases each bulb for a soft warm light. Bulbs are included, so you'll be ready to use this floor light immediately.

Milton 5 Drawer Tallboy
Part of the Milton bedroom range, this slim line tallboy has 5 vertically stacked drawers, all with wooden button knob handles in the same solid ash as the body. Perfect for underwear, beauty products, books or other small items. This lovely unit is made from solid natural white ash (a hardwood) and ash veneer. It will blend beautifully with any other pieces from Milton bedroom furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the r

Fogarty Silk Soft Microfibre Pillows, Pair
Fogarty's Soft & Light Microfibre pillows contain a soft, light and voluminous filling that gives a feel similar to feathers that is ideal for allergy sufferers who may be affected by animal fibre fillings. This pillow can be machine washed and tumble dried.

Dyson Soft Dusting Brush
Dust can easily build up in the home, so this Soft Dusting Brush from Dyson has been designed to help you keep surfaces clean and dust free. It works best on flat surfaces such as televisions, tables, benches and shelves.

Toshiba Regza 26AV615DB 26" HD Ready Digital LCD TV
This HD Ready LCD screen from Toshiba is a great TV, with a range of useful technologies built-in to keep the clutter down. It has a digital tuner to get Freeview, while it also has HDMI and a PC connection option to watch HD television with amazing detail. The lovely black bevelled design hides good, slim speakers that offer great stereo performance. The digital auto-tune keeps things incredibly easy, while Active Vision technology makes the TV images look their best. Component video connections let you c

Bristan Capri Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Capri Basin Mixer consists of a hot and cold mixer tap and a pop-up waste. Modern looking and attractive, they'll fit in with most bathroom suites. The pop-up waste negates the need for a plug and chain - just use the rod control to close and open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only

Tu Plain Dye Single Sheet and Pillowcase Set Pink
Expand your linen supply with these versatile and durable polycotton pillowcase and sheet sets. The simple, solid colours on offer mean they can be matched to most any existing bedsets so you can add to whatever duvets and pillows are already on your beds. Fully machine washable and tumble dryer safe, each set contains a 90 x 190cm fitted sheet and two matching 75 x 50cm pillowcases. Machine wash at 40 degrees C.

Jamie Oliver White Tiny Sorts Jug
This range of simple and elegant china from Jamie Oliver has been created using quality porcelain that is dishwasher and microwave safe. This classic and durable jug will look beautiful on any table and serve you well for years to come.

Ready Steady Cook Bistro Casserole Pot
The Ready Steady Cook Bistro Casserole Pot is the essential addition to any kitchen for delicious stews or soups all year round! Crafted in stainless steel with an aluminium encased base for even heat distribution, the 24cm casserole is equipped with a glass lid and cool-touch, silicon coated, riveted handles. The casserole has a 5 litre capacity, is dishwasher and oven safe, suitable for all hob types (including induction hobs) and carries a 25 year guarantee. The Ready Steady Cook Bistro Casserole Pot i

Tu Single Tidy Rail
A handy storage rail on wheels for hanging clothes up. This mobile, easy to construct rail has a double bar along the base, both for strength, and a place to put shoes. The height is adjustable, from 101cm to 167cm, while the rail is 84cm wide. The product comes in black painted steel, with shiny, bare steel risers and crossbar.

Vax Hand Held Steam Cleaner
Not just for use on carpets, this compact, hand held cleaner has 14 tools that can clean and sanitise mirrors, tiles, wooden and laminate floors, carpets and upholstery. Aside from making your home look visibly cleaner, steam cleaning kills bed bugs and dust mites that can be a real pain for allergy sufferers. Comes with a 1 year guarantee.

Microsoft Office 2007 Home and Student
The most widely used office and productivity software in the world. This version contains the most important software for the home user, Word 2007, Excel 2007, Powerpoint 2007, and OneNote 2007. Word is great for producing any documents you need for school, hobbies, or for anything else. Excel is the world standard for collating and analysing data, while Powerpoint lets you create great presentations. OneNote is a clever tool that centralises all your information in one place, and lets you easily search yo

Tu Ornate Lamp
This ornate table lamp has cut glass droplets to catch and refract light like a traditional chandelier. The steel stand is decorated with elegant curved leaf shapes and the lamp shade is covered in a light cream coloured fabric. Recommended for use with a bulb not exceeding 60W.

Different by Design Hard Anodised 25cm Frying Pan
Time for tasty, indulgent, full English breakfast? The Sainsbury's Different By Design brand leads the pack with this aluminium frying pan. Large enough to cook several sausages, eggs, rashers or whatever takes your fancy at once, the pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with cast stainless steel handles, this piece of elegant and long lasting cookware will serve you for years t

Tu Pillowcase Non-iron Pair Red
These convenient non-iron pillowcases in red are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.

Curver Deco Arabesque Storage Box
The Curver Deco Arabesque Storage Box has a 20L capacity and is pretty, durable and functional. The sleek black design will complement most design schemes - no need to kick this crate under the bed in the spare room! It comes with a matching lid to keep things tidy and is made of strong, durable yet incredibly lightweight polypropylene for maximum storage convenience.

Amefa Dubarry Stainless Steel 24 Piece Cutlery Set
A traditional 24 piece cutlery set containing 6 place settings. Each setting has a serrated knife, fork, dessert spoon and teaspoon to help you enjoy your meal from main course through to coffee! The tapered handles with subtle embellishment make them comfortable to use. Dishwasher-safe, this set is suitable for everyday use, while its polished stainless steel finish make it equally good for special occasion dinner parties. The set comes boxed and has a 10 year guarantee. This is an age restricted produ

Chef'n G' Rabbit Salt Mill
Mill sea salt with just one hand in this incredibly cute salt grinder by Chef'n. Shaped like a meringue coloured rabbit, you squeeze the ear-handles and the salt is dispensed from the bottom. Refill it easily at the tail by pulling out the plug and pouring salt inside. Holding 90g, it is pre-loaded with fresh sea salt and its grind coarseness can be adjusted to suit your taste. The ergonomic soft to touch handle is easy to hold and use and it fits perfectly in one hand, great for quick use. It would loo

LEGO City Concrete Mixer
LEGO City is a busy metropolis, but it's also loads of fun! Help to build and improve on LEGO City with the LEGO City Concrete Mixer. Pull out the long flexible hose, rotate the drum to mix the concrete and pour it out. The set comes with 1 mini figure and accessories, and contains 213 pieces in all. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimulates the im

Bosch PSB 500RE Hammer Drill
This electric variable speed hammer drill has a powerful 500w motor, offers forward and reverse gears and spins at up to 3,000 rpm. The trigger switch has a 'lock-on', useful for prolonged drilling, the handle has comfortable soft grip mouldings and there's a detachable front auxiliary handle for precision drilling. It's got a keyed chuck for optimum grip on the drill bit, a useful depth stop and the tool comes in a compact carrying case.